SearchCap: Google search games, AMP experiments & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
It’s time to up your game on social media
Modern social media marketing is still marketing. So if you understand your audience by listening, and if you publish content that resonates,...
AMP now supports A/B testing and other experiments
Check out the new amp-experiments component that lets you easily test different variations of your AMP...
Google rolls out new solitaire & tic-tac-toe games directly in search
A quick query for "solitaire" or "tic-tac-toe" will surface either game within both desktop and mobile search results....
Google now requires more reviews for Seller Ratings to show in ads
The higher threshold will put added pressure on smaller businesses to gather...
Spell-check your new expanded text ads with this AdWords script
Expanded text ads are here, and advertisers will likely be doing significant ad copy revisions as a result. Luckily, columnist Russell Savage...
ScribbleLive buys SEO platform Linkdex
The acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other...
7 quick SEO hacks for the SEO newbie
Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for...
US National Parks Google doodle surfaces list of parks from Crater Lake to Acadia
Doodler Sophie Diao says she hopes the doodle she designed inspires everyone to enjoy the outdoors....
SearchCap: PPC tips, link structure & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Oracle finds marketers are sold on social, still getting their feet wet in mobile
In a recent study from Oracle, conducted in conjuction with Social Media Today, it was found that most marketers are comfortable with social...
Optimizing your internal link structure
SEOs often focus heavily on accumulating inbound links, but don't overlook links within your site. Columnist Dave Davies shares his guide for...
3 things every PPC beginner needs to try
Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for...
SearchCap: Google drops “mobile-friendly” label, Bing Ads & AMP for e-commerce
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Google warns it will crack down on “intrusive interstitials” in January
Google will reinforce its emphasis on the mobile search experience with a new penalty affecting "intrusive interstitials" on mobile web...
Google dropping “Mobile-friendly” label from search results
Google says the change is designed to declutter its search...
Bing Ads opens pilot access for Expanded Text Ads
Advertisers can apply now to begin testing ETAs in their...
The human side to SEO: the power of personas
On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan...
Integrate lifetime value to benefit a customer-led SEO strategy
Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in...
Google shares tips on using AMP for e-commerce
Google documents how to make your e-commerce site AMP-ready....
7 quick SEO hacks for the SEO newbie
Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for...
Google now requires more reviews for Seller Ratings to show in ads
The higher threshold will put added pressure on smaller businesses to gather...
Optimizing your internal link structure
SEOs often focus heavily on accumulating inbound links, but don't overlook links within your site. Columnist Dave Davies shares his guide for...
3 things every PPC beginner needs to try
Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for...
Google warns it will crack down on “intrusive interstitials” in January
Google will reinforce its emphasis on the mobile search experience with a new penalty affecting "intrusive interstitials" on mobile web...
AMP now supports A/B testing and other experiments
Check out the new amp-experiments component that lets you easily test different variations of your AMP...
Spell-check your new expanded text ads with this AdWords script
Expanded text ads are here, and advertisers will likely be doing significant ad copy revisions as a result. Luckily, columnist Russell Savage...
Google rolls out new solitaire & tic-tac-toe games directly in search
A quick query for "solitaire" or "tic-tac-toe" will surface either game within both desktop and mobile search results....
The human side to SEO: the power of personas
On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan...
HTTP to HTTPS: An SEO’s guide to securing a website
Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done so. For those feeling intimidated by the...
Google tests showing an overall Health Score for AdWords accounts
The new features includes an overall score for search campaigns and a top-line checklist of opportunities....
