SearchCap: Apple search ads, Google trending auto-complete & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Google opens home service ads to HVAC services and electricians
The local ad product is also now available in Sacramento,...
Google local results get additional search filters on mobile
Google shows additional search filters for the local pack based on the searcher's location and history....
10 ways link building has changed over the last 10 years
Though white-hat tactics have changed over the years, link building remains one of the most important elements of SEO. Columnist Jayson DeMers...
Search in Pics: Real-life keyword spam, alphorns at Google & more
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies,...
5 tips for leading a strong PPC team
Leading your paid search team to success requires more than just expert PPC knowledge. Columnist Jeff Baum discusses how to be a great SEM team...
Report: Google is testing trending topics in auto-complete search results
A new Google experiment was captured by Mashable's Samantha Murphy Kelly showing Google showing trending searches in their...
Report: Apple building AdWords-like ad product for the App Store
AdWords for the App Store could be potentially very useful for developers and lucrative for Apple....
SearchCap: Google green ad label, HTTPS migration & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
HTTP to HTTPS: An SEO’s guide to securing a website
Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done so. For those feeling intimidated by the...
How I use my marketing technology stack (SEO edition)
What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses from keyword research to content...
Google testing green “Ad” labels in UK (and beyond)
Many users in the UK report seeing the green icons in UK...
SearchCap: Google gas, link profiles & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
How checking your link profile can save your site
Inbound links are crucial to your SEO success, but Pratik Dholakiya reminds us that if we aren't vigilant, toxic backlinks can lead to ranking...
How to adjust SEO strategy to Google’s new SERP ad layout
Google's recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners?...
A script to set recurring monthly budgets in AdWords
Columnist Frederick Vallaeys shares a modified version of Google's flexible budgets script that allows you to automatically distribute your...
Google displaying gas prices in the local 3-pack
Now you can get the prices for filling up your tank in the Google results when searching for...
SearchCap: Google expands Featured Snippets, penalizes free product reviews & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Social advertising? Earned/owned social? Get the latest tactics at SocialPro.
We hear from three kinds of social media marketers: social media paid advertising specialists; organic (earned/owned) social specialists; and...
2016 State of Link Building Survey coverage
What does modern-day link building look like? Columnist Andrew Dennis explores the results of a 2016 survey on link building conducted by Moz,...
How I use my marketing technology stack (SEO edition)
What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses from keyword research to content...
HTTP to HTTPS: An SEO’s guide to securing a website
Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done so. For those feeling intimidated by the...
Google opens home service ads to HVAC services and electricians
The local ad product is also now available in Sacramento,...
RIP Google PageRank score: A retrospective on how it ruined the web
While Google will remove PageRank scores from public view in the coming weeks, the way those scores dramatically reshaped the web will remain....
10 ways link building has changed over the last 10 years
Though white-hat tactics have changed over the years, link building remains one of the most important elements of SEO. Columnist Jayson DeMers...
10 WordPress SEO Questions That Took Me 10 Years To Answer!
Looking to implement WordPress for your website or blog? Let columnist Trond Lyngbø give you the run-down on the SEO implications with these...
Google penalizes sites for unnatural outbound linking
Check your Google Search Console message center. Google sent out outbound link penalties over the...
The evolution of SEO
Columnist Winston Burton reflects on how search engine optimization (SEO) has changed over the years. Where might things go from...
How checking your link profile can save your site
Inbound links are crucial to your SEO success, but Pratik Dholakiya reminds us that if we aren't vigilant, toxic backlinks can lead to ranking...
Google’s manual action penalty this weekend was over free product reviews
The mass Google manual actions for outbound links was related to the warning Google gave a few weeks ago around bloggers giving links in...
Google local results get additional search filters on mobile
Google shows additional search filters for the local pack based on the searcher's location and history....
Optimizing For The Google Quick Answers Box
Columnist Jim Yu of BrightEdge and Kirill Kronrod of Adobe share tips for getting your content featured in Google's Quick Answer...
How To Localize Google Search Results
Google has removed the search tool that allows users to change their geo-location. Columnist Clay Cazier documents four ways to get around this...
Google: Bing Is Cheating, Copying Our Search Results
Google has run a sting operation that it says proves Bing has been watching what people search for on Google, the sites they select from...
Google Still Doing At Least 1 Trillion Searches Per Year
Company is sticking with figure it gave in 2012 but stresses it's "over" that amount. How much over, Google's not...
How to adjust SEO strategy to Google’s new SERP ad layout
Google's recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners?...
