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Dec. 4, 2006 at 5:40pm Eastern by Bill Slawski
SES Chicago and SES Paris: A Tale of Two Cities - Plus Session Coverage links
To those who were fortunate enough to attend the Search Engine Strategies Conference in Chicago this week, I hope that you are having a great time. If you hadn't seen it, Todd Malicoat, aka Stuntdubl, offers 14 Chicago Conference Conversation Creators. He also includes "10 Things You Shouldn’t say at SES Chicago."
I was contacted yesterday by Julien Raby, who just returned from the SES Conference in Paris, where he spoke at a couple of sessions, and appears disappointed that the conference didn't draw the crowds that it could have. He offers some suggestions for next year's Paris conference in What’s wrong with Search Engine Strategies (SES) Paris?
To those of us who couldn't make it to Paris, and who aren't braving the chilling temperatures of the Windy City, here are some of the sites offering recaps and images of Chicago SES Sessions:
Small Business SEM (Matt McGee):
Search Engine Journal (Loren Baker, with a great new design):
- Search Engine Friendly Design (with video)
Search Engine Roundtable (Barry Schwartz, Kim Krause Berg, Chris Boggs)
- Podcast & Audio Search Optimization
- Working with Ad Agencies
- Putting Search Into The Marketing Mix
- Ads in a Quality Score World
- Business Issues For The Big SEM Shop
- Drive traffic to your site with Google
- Business Issues For the small SEM Shop
- Compare & Contrast: Ad Program Strategies (Google, Yahoo, Microsoft)
Online Marketing Blog (Thomas McMahon and Lee Odden):
Pictures from Chicago SES 2006:
Flickr Images tagged with seschicago06
Search Marketing Gurus hatbait images
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By Bill Slawski
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Hello
The SEM and SEO market increase in France and Paris.
I suppose: the crowd was at offices to work about ;-).... except me (one afternoon to speak about The Long Tail) and some of my competitors which were the most represented at SES Paris.
The crowd will be back when 1 or 2 specifications of Sebastien Billard will match a good public relations.
David
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It is true that the SES in Paris didn't attracted much audience (I was there as a speaker).
Two big reasons IMHO :
- The pricing. We have several event of this type in France that are cheaper and provide the same quality of information (it is often the same people speaking at SES and other conferences)
- The communication. : Truely it sucked. SES Paris were organized late and didn't communicate.
I am pretty sure that with a better communication strategy and an adapted pricing it could have attracted much more people.