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Dec. 6, 2006 at 8:14am Eastern by Barry Schwartz
Panama Boosts Yahoo's Outlook?
Red Herring writes in Yahoo Scores With Panama—So Far that Yahoo's new "Panama" ad system has one analyst positive on the company after "receiving a thumbs-up from advertisers" on the release:
Bear Stearns analyst Robert Peck wrote on Tuesday that advertisers attending a search engine conference this week said Yahoo’s Panama ad network, which launched in the fall, is so far operating smoothly. “Several comparisons were made to Google AdWords, and MSN adCenter, and Panama appeared to compare favorably with both online ad platforms,� Mr. Peck wrote. “Ease of use, a robust interface to target ads by state and locality, and removal of several legacy quirks were cited as positive improvements.�
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By Barry Schwartz
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I've been using this last week and I really like it a lot. It's a much smaller headache to use and most importantly for Yahoo, it makes it easier for me to spend my money with them, so it should boost their outlook. If anything Panama couldn't make it any harder to spend money with Yahoo could it?