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Dec. 11, 2006 at 10:10am Eastern by Barry Schwartz
Berkowitz Describes Steering Microsoft As Cruise Ship & Ask.com As Rowboat
The NY Times has a great write up named Looking for a Gambit to Win at Google’s Game. In the article, Steve Berkowitz, old CEO of Ask.com, now in charge of Microsoft's online services unit, describes the differences between running Ask.com and Microsoft. He calls Ask.com a row boat, and Microsoft a cruise ship. Mr. Berkowitz explains that at Microsoft, he needs to go through a lot of people to get things done, as opposed to with Ask.com where he was able to get things done very quickly. The article goes into many of Microsoft's challenges, including its technology focused core, the name Windows Live Search and much more.
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By Barry Schwartz
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