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Dec. 14, 2006 at 9:48am Eastern by Barry Schwartz
Microsoft China To Display Baidu's Search Ads
MarketWatch reports that Microsoft and Baidu struck a deal where Baidu will be powering the paid search ads at Microsoft's MSN, Live.com and other China based services. Again, Baidu is to power Microsoft's ads in China, not the other way around.
Baidu has the official press release. From the top of that:
Microsoft Teams Up with Baidu to Deliver Paid Search Listings in China
BEIJING, China, December 14, 2006- Microsoft (NASDAQ: MSFT) and Baidu (NASDAQ:BIDU)today announced a strategic alliance on paid search services, which will officially commence in December 2006. As a result of this strategic alliance, Microsoft will display Baidu's paid search listings on the search results pages of certain Microsoft websites, including MSN, Live, and other partner websites in China.
“Microsoft is committed to bringing innovative online services and software, including search services, to Chinese Internet users,� said Erik Johnson, General Manager, Microsoft Online Services Group, Greater China. “China is one of our most important markets and the strategic alliance with Baidu will help us provide new opportunities for advertisers which will further enhance our search business in China.�
“Baidu's partnership with Microsoft recognizes the huge potential and rate of growth of the Chinese online search market�, said David Zhu, COO of Baidu. “We are delighted to share our rich business experience and channel resources with our partners and contribute to the overall development of the Chinese search market.�
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By Barry Schwartz
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See Related Stories In: Microsoft: Outside US, Microsoft: Partnerships, Microsoft: adCenter, Search Engines: Baidu, Search Engines: China Search Engines
