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Dec. 15, 2006 at 9:20am Eastern by Barry Schwartz
Google Adds Ad Quality & Ad Performance Documentation To Help Section
Google has been listening, I guess, to advertisers recent complaints over the new AdWords Quality Score and Landing Page update. The Google AdWords blog informed us that Google has added several pages of content to the help section better documenting the changes. Those pages include, and I quote:
- The Quality and Performance Overview section includes 11 topics meant to define quality and performance, and to help understand AdWords system behaviors.
- Within the Quality and Performance Factors section, you'll find links to more than 25 topics on Quality Score, quality-based minimum bids, landing page quality, ad postion, and clickthrough rate (CTR).
- The Troubleshooting section offers more than 15 helpful links that can assist you in troubleshooting your keywords, ads, landing pages and minimum bids.
- Lastly, the Improving Ad Performance section offers 20 or so topics on choosing successful keywords, creating targeted ads, and optimizing your account.
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By Barry Schwartz
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They forgot to add 20 more things they don't tell marketers that they look at to rank paid ads as well as determine what to charge the advertiser.