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Dec. 20, 2006 at 8:39am Eastern by Greg Sterling
Diller Touting Ask And Centrality Of Local
Barry Diller keeps talking about Ask as the "glue" of his empire and more specifically about the importance of local. Ask and the new AskCity are thus in the hot seat. ClickZ has a piece today about the forthcoming introduction of financial and real estate data into AskCity.
The site quotes Diller from an investor call:
“If you’ve road-tested Ask City, you’ve seen how special it is. The way the information is lined up inside the site is quite powerful. That’s the way it’s going to be all the way through,� Diller said.
“Over the next one and half years, we’ll start putting new things in there. A financial services piece, a real estate piece. Our product roadmap is very deliberate about what we want to do with Ask.com as the glue,� he added.
The local product definition is evolving and AskCity is pushing those boundaries further with products (via StepUp) and now real estate and financial data, in addition to the standard yellow pages and arts and entertainment information.
There's a nice new flash demo about AskCity on the Ask homepage. And here's a post from the Seeking Alpha stock blog on Ask's "swing" traffic position vis-a-vis G, Y, M.
Here are the top searches on AskCity to date. And here's the most recent Nielsen market share data showing impressive growth for Ask.com
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By Greg Sterling
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