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Dec. 22, 2006 at 9:12am Eastern by Barry Schwartz
A Google Holiday Update Or Data Refresh
Google Data Refresh - Rankings Fluctuations Before Christmas by Ben Pfeiffer at the Search Engine Roundtable notes a very possible Google update is taking place. He references a WebmasterWorld thread that is currently three pages deep. Most in the thread believe that this is a true update and based on some of the comments at the Search Engine Roundtable post, really respected SEOs are claiming this to be the real deal. But without confirmation from Google, we won't know for sure. Is this a good time for an update? I suspect most people by now have finished buying online, so hopefully any major shifts in Google now, won't make a direct impact on their holiday season revenues and sales.
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By Barry Schwartz
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After the last questions of a holiday update, I prepared for this by asking around. Google hasn't launched any major scoring/algorithms updates recently, so any changes you see are normal operation.
I'll post this on SER too.
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I haven't seen any changes, but something tells me Google is going to roll out an update in January.
Recently, our Google search engine result positions for some of the keywords were moving up. Thought it was due to some algo change. Good to know that we are progressing.
One of our new website as started to rank in top 10 for most if not all of our target keywords ( fairly competitive niche) some 3 to 4 weeks ago. For us it was logically an index update. Dont' know if its an algo update.
Yes, one of my clients brought this to my attention a few days ago, and we've been watching it ever since.
It definitely looks like an update is in progress...