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Dec. 26, 2006 at 1:30pm Eastern by Barry Schwartz
Google Testing Video Ads "In Stream"
AdWeek reports that Google is testing video ads at Beet.tv for AllState. The reports indicate that about a week ago, Beet.tv has 15 second Google ads for AllState in their videos. The ads linked to www.allstate.com/google with a special landing page for those users. The ads "were sold at $15 per thousand views, with the money split between Beet.tv and Google." This is not the first time Google tested out video ads, they did before with MTV around mid-August of 2006.
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By Barry Schwartz
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See Related Stories In: Google: AdWords, Google: YouTube & Video
Reader Comments
They have been doing that for a really long time. See http://www.jensense.com/archives/2005/06/matt_cutts_anno.html
They then just changed the form last week, see http://www.seroundtable.com/archives/007042.html
I think that what you're referring to is for AdSense ads. We don't run adsense. We pay $6 per click :-) for these visits. After they convert they now see a feedback form link from Google.
Oh, that is this then...
https://adwords.google.co.uk/support/bin/answer.py?answer=9675&topic=61
http://adwords.google.com/support/bin/answer.py?answer=9672
Seems like it is from before 06/2005
I clearly missed that. It's just that even though the code has been there for a long time, this feedback thing couldn't have been there more than 2 weeks ago as we look at this regularly.
Anyway ... thank you Rusty
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December 26, 2006 4:38 PMAn example "in stream" ads can be found over at GoogleVideo here -
http://video.google.com/videoplay?docid=-274981837129821058&q=the+domino+effect+eepy
Yet the "in stream" advert doesn't seem covered on YouTube as yet
http://www.youtube.com/watch?v=9vk4_2xboOE
Barry, maybe this is a bit off topic but on the subject of testing ... it seems that Google is using a feedback form to gather information from shoppers who have converted to a sale as a result of a Google paid ad.
I blogged about this today here.
http://www.bizmord.com/Blog/archives/203
Don't know if you or any of the readers of search engineland have seen this so ... heads up.