« Google Ranks Second In Merriam-Webster's Word Of 2006 List | Main | SearchCap: The Day In Search, Dec. 28, 2006 »
Dec. 28, 2006 at 3:25pm Eastern by Greg Sterling
YellowPages.com Adds 'Send to Mobile'
Joining Yahoo Local, Windows Live Local, Google Maps, and IAC-owned Citysearch and AskCity, YellowPages.com announced a new "send to mobile" feature. The listing and contact details are sent via text to the user's mobile phone. Here's a result for the search "Plumbers, New York." (Send to mobile is on the upper right of each ad.)
To my knowledge (based on a quick check) none of the other major traditional yellow pages sites offer this feature. Eventually it will be standard however.
YellowPages.com also is announcing a newly redesigned WAP site.
Recently YellowPages.com parent AT&T launched ad-supported free directory assistance in the form of 1-800-YellowPages (only in three markets so far). It has a range of ad options for marketers and offers both category search and business name lookups for consumers. This service, though not officially part of YellowPages.com, nonetheless extends the YellowPages.com brand into the mobile realm.
Mobile is going to be a huge driver of local search volumes eventually and any serious local search player will need to have a mobile strategy.
Postscript: Yell.com in the UK (and parent of Yellow Book in the US) corrected us that the company's site has had send to mobile for "over two years."
|
Like The Story? Vote For It On Yahoo Buzz!
Send me the monthly search newsletter too! (Learn more about our newsletters and feeds) |
Subscribe To Our Search Feed!         
|
| Share & Bookmark This Story! |
By Greg Sterling
Permalink
Jump To Comments
See Related Stories In: Search Engines: Maps & Local Search Engines, Search Engines: Mobile Search Engines, Search Features: Send To Phone
While TrueLocal has always offered this feature (powered by Agendize) for advertisers, look for this feature to appear on all TrueLocal listings in Q1...