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Jan. 11, 2007 at 6:57pm Eastern by Danny Sullivan
Microsoft adCenter Offering Webcast Next Week
Looking to better understand Microsoft's adCenter and the tools it offers that let you target searchers by demographics? Microsoft's doing a webcast about the system and related tools next Wednesday, January 17, at 8:30am.
You'll find more detail and registration information here. It's the first time Microsoft adCenter says they've done an online seminar like this, so I thought it worth a mention!
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By Danny Sullivan
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I wish they had enough search volume for my clients to be worth spending the time to figure out all these great features. Even with very little time spent, I've seen high ROIs with MSN/Live/Ms.Dewey/Whatever. Unfortunately the search product seems to be hindered by declining usage (and brand confusion).
I really wish it would work, so I am flying to Seattle for a mini-conference at Microsoft in two weeks, and they are even picking up the hotel bill. Well, they can wine and dine us all they like. If the search engine has no inventory, what's the point of adCenter?