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Jan. 18, 2007 at 2:43pm Eastern by Danny Sullivan
SearchCap: The Day In Search, Jan. 18, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
From Search Engine Land:
- 2007 Guide To
Linkbaiting: The Year Of Widgetbait?
Way back in 2005 we started talking about linkbait, a term that was coined on Threadwatch which I owned and ran at the time. Linkbait was used to describe viral, linkable content designed to attract thousands of links. Shortly after that, I wrote The Art of Linkbaiting. It has been much cited over the last year or so. Today, though a few laggards are still blinking and looking confused whenever they hear the term, linkbaiting is recognized as the most effective way to build links for a site. As linkbaiting enters its third year, it makes sense to revisit the... - Google
Billboard & Google Kiosk Coming?
Clickz columnist Ryan Naraine wrote up some of his thoughts about a Google patent application (Allocating advertising space in a network of displays) that would enable advertising upon electronic displays and billboards in shopping centers and other places, in his article Google Patent Filing Hints at Digital Billboard Ad Network. While New Scientist wrote about the patent filing last week, and I had a writeup on it the day it was published, Ryan does a nice job of providing some context to how this electronic display network might work...... - Boxxet Offers
"Best Of" Collections On Popular Topics
Boxxet is a new service which combines aspects of computer automation with community and social commentary and ranking systems to create "box sets" of web based content for specific topics. It's an interesting idea—sort of a multimedia directory of links to web, news and blog content, photos, forums, online bookmarks and "stuff," products available for online purchase that relate to a particular subject. The idea is to filter the mass of information available online, presenting only the best or freshest content. While the resulting "box sets" are generally on topic, ironically, I found myself a bit overwhelmed more often than... - Google AdSense
Updates Program Policies & Competitive Ads Policy
Google AdSense updated their program policies today. While most of it was simply clarifying or officially making changes to policies (such as images next to ad units) they also made one major change to publishers who also use ad networks or in-house advertising with ad units that resemble AdSense ad units, or those who do ad rotation with AdSense and another ad network such as the Yahoo Publisher Network. And this could result in some unhappy webmasters who will need to make changes to their sites running AdSense as a result.... - Yahoo TagMaps:
Photos + Maps + Tags
ResourceShelf and O'Reilly Radar discuss a new offering from Yahoo Research Berkeley, in California: TagMaps. TagMaps are something like the word "tag clouds" meeting maps and Flickr. There are currently three offered, as described from the TagMaps site: World Explorer: "Explorer is based on photos users upload to the Flickr website. The World Explorer engine analyzes the information tied to the photos (such as location and tags) to find the main 'attractions' in each location and in every zoom level and compute their 'importance' " NightExplorer: "Night Explorer is based on the exact same idea, only our computation only take... - First Google,
Then Microsoft, Now Belgian Newspapers Take On Yahoo
TheAge reports that Copiepresse, Belgium's French-speaking newspapers, are now threatening to sue Yahoo for violating copyright laws. The group does not want Yahoo giving web users archived access to newspaper articles that the newspapers would otherwise charge for. It will be interesting to watch how Yahoo handles this.... - JP Morgan
Report Shows PayPal Dominating Google Checkout
Via Search Engine Journal, JP Morgan released a report named Google Checkout vs. PayPal (PDF). The report shows that Google Checkout has potential but PayPal is still dominating the field. Here are the key points, as per the report: Surveyed about 1,100 online buyers in 2006 Google Checkout Adoption hits 6% in first year Google Checkout Users Skew Male, Affluent, and Young But Google Checkout Needs to Work Out Some Kinks PayPal Maintains Its Leadership Position. PayPal’s 42% penetration rate in 2006 was 7x that of Google checkout.... - Will Paid
Search Conquer The Mobile Internet?
To say there's a lot going on with mobile right now is to state something more than obvious. The carriers, the handset makers and the mobile content providers are in what amounts to a frenzy of competition and business development as they try and position themselves for what they see as the next really big opportunity: the mobile Internet.... - Google's
Carolina Moves: $100 Million Tax Breaks In North, Server Farm Coming To South?
Caldwell tries to land Google at the Citizen Times and Bidding War for Google: It's Expensive, But What Is the Alternative? by the Local Tech Wire document how North Carolina is offering major tax breaks to Google in order to encourage Google to build a massive data center in their state. The Google data center is expected to require 210 new jobs and take up possibly 150 acres of land. In exchange for this, North Carolina is offering a $100 million tax break over the next 30 years. But it is not just North Carolina that wants Google's name, South... - Star Your
Favorite Questions at Yahoo Answers
Yahoo is now allowing users to vote for their favorite questions at Yahoo Answers by adding a star next to interesting or high-quality questions. Similar to Flickr’s “Interestingness� and the del.icio.us “Hotlist,� a starred question is nominated to appear in the new “Popular� list on the front page of Answers. More on the new feature over at this post on the Yahoo Answers Team blog.... - Comment
Guidelines & Feedback Wanted On Commenting
I love that people can comment at Search Engine Land directly within stories. I not only want comments -- I want people to contribute links as well. I thought it would be useful to talk more about this, plus get feedback from readers on how we can improve the commenting system going forward....
Search News Headlines From Elsewhere:
- Barack Obama vs. Hillary Clinton vs. John Edwards : Looking at Search Stats, Search Engine Journal
- Want To Switch to a New Domain? 301 Redirects vs. 302 Redirects, Search Engine Roundtable
- These are not the Googlephones you're looking for, Google Watch
- Optimizing Buildings for Driving Directions, SEO By The Sea
- ChaCha and the Search Tango, Out Of My Gord
- Podcast: Linkbaiting, 2007 Style. New AdSense Policy Makes Carrying Competing Ads Harder; Google Billboards Coming? And More, Daily SearchCast
- On being global, Yahoo Corporate Blog
- Two- and Three-Word Queries Rule, Search Engine Watch Blog
- SEM’s Seven-Year Itch, Part Two, MediaPost
- Gmail Spam Filtering Update, Jeremy Zawodny
- Opera Mobile Switched From Google to Yahoo, InsideGoogle
- Change in Outlook Image Rendering Could Mess with Marketers, ClickZ
- Local Search: The Relevance Dilemma, ClickZ
- French news search site Wikio is now available in an English language version, Pandia
- Pausing Google AdWords Campaigns Should Have No Direct Negative Consequence, Search Engine Roundtable
- Microsoft adCenter Advertisers Being Forced into Content Network?, Search Engine Roundtable
- Google-EarthLink deal to be considered by board next month, San Francisco Chronicle
- Some Bling for Your Blog, New York Times
- Why too many little icons can easily distract your visitors, Pronet Advertising
- Google’s Scoring for Content-Relevant Advertisements, SEO By The Sea
- Microsoft launches "Click for Cause" initiative to support UNHCR Net campaign, Reuters
- Inside AdSense launches in Italian, Inside AdSense
- Radio Guy to Help Google with Agency Relationships, MarketingVOX
- Ahead of the Bell: Yahoo, Business Week
- Checkout API tutorial on O'Reilly network, Official Google Checkout Blog
- Podcast: Best Search Blogs, PPC & Organic, DMOZ Back, Debra Mastaler Guests, Related Google Searches & More, Search Pulse
- Some of our engineers don't work at Google, Official Google Reader Blog
- Google Collaborates With India’s Police Over Orkut, The Blog Herald
- Ramez Naam, Microsoft Search SES Speaker, On PBS's 22nd Century Last Night, Cartoon Barry
- Don't Miss Your Opportunity to be Part of Google's First Code Jam Latin America!, Google Blog
- Find toxic wastelands via Google Earth, News.com
- Microsoft Unveils New adCenter APIs, Targeting Features, MediaPost Publications
- Jigg That Music, Techcrunch
- Yahoo launches Personal Finance resource site, DMnews.com
- Selling Your Orkut Community, Google Blogoscoped
- IM service Meebo growing quickly, raises more cash, VentureBeat
- UK Government Embarks on Link Farming!, Threadwatch
- SEO en Español, Jesús Hoyos
- Did Google censor Basra imagery?, Ogle Earth
- Weather.com's SEO Efforts Rest Heavily on Analytics, SearchDay
- Who Said ‘Digg is for kids, Reddit is for grown ups’?, The Mu Life
- Three Reasons Why Sites Get Banned From Digg, The Mu Life
- The rise of "Made For Digg" websites, Pronet Advertising
- SEO for Firefox Updated, SEO Book
- My Favorite Little Wordpress Tricks and Plugins, Shoemoney
- Google Onebox Museum (View this in 10 Years), Google Blogoscoped
- Calling Ex-MarketSmart Interactive Employees, Marketing Pilgrim
- Welcome to the Librarian Central blog!, Google Librarian Central
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By Danny Sullivan
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Hello to Search Engine Land!
I just wanted to say that I think you guys are doing a great job!
I don't know if you know about this but when you search for 'wordpress' in google the first result (wordpress.org obviously) has a title of 'wordpres', but now search for 'wp' and the title is 'Blog Tool and Weblog Platform' - for wordpress.org as well!?!?! That's the same page having different titles for different search queries...? I don't know if you guys knew about that but I thought that was strange, but cool at the same time - how did they do that??