Subscribe Via Web Feed Subscribe with Google Add to My Yahoo! Subscribe with Bloglines Add to netvibes Subscribe with Live.com

« National Pork Board Says Sorry About The Breastfeeding Thing | Main | New Panama Ranking System For Yahoo Ads Launches Today »

Feb. 5, 2007 at 8:24am Eastern by Barry Schwartz

YouTube Pulls Videos That May Not Violate DMCA Law

Friday I reported that Google said they would comply with a demand from Viacom to remove content from YouTube. But how did Viacom determine what was infringing?

By way of Techmeme, Jim Moore reports his video of a Sunday night dinner seems to have been yanked due to Viacom simply searching for their trademarks, rather than actually viewing videos.

As the blog explains, "unfortunately, I suspect that tens of thousands of these videos are completely legitimate."

To be fair, YouTube did notify those who had videos removed from their account, telling them how to send a "counter notice" that the videos are legal. But can the average guy file a counter suit?

The New York Times also has a good article on the removals here, and how Google is seen by some content owners only wanting to solve complaints if there's a deal in the works.

Postscript From Danny:

Boing Boing weighs in with some commentary here, suggesting that Google's lawyers should have thought more before acting. Indeed, let me add that this notice on one "infringing" video is out of line:

YouTube Takedown Notice

To be clear, Google doesn't know the video was infringing. It simply knows it was reported as an infringement. The notice effectively convicts the person who submitted the content.

Some of those with material removed are considering a class action suit. Over what -- having video removed from a site that they pay nothing to host material on? I don't think they've got grounds for anything there. But for having Google potentially slander them as copyright infringers? Maybe there are some legal issues there. Change the wording, YouTube!

Finally, Mark Cuban has some valid words from the content owner perspective. It's easy to poke at Viacom and say the notices were far too wide ranging. But it's also easy to poke back at the absurdity of the DMCA rules, which require written notices for infringements in a system where infringements can easily happen within seconds. We need a better solution for both content owners and search engines.

Like The Story? Vote For It On Yahoo Buzz!
Subscribe To Our Daily Search News Recap!
Your Email:
Send me the monthly search newsletter too! (Learn more about our newsletters and feeds)
Subscribe To Our Search Feed!
Subscribe Via Web FeedSubscribe with GoogleAdd to My Yahoo!Subscribe with BloglinesAdd to netvibes
Subscribe with Live.comSubscribe in NewsGator OnlineSubscribe in RojoAdd to My AOL
Share & Bookmark This Story!
By Barry Schwartz Permalink Jump To Comments See Related Stories In: Google: Legal, Google: YouTube & Video, Legal: Copyright

Reader Comments

I think Viacom make be provoking a brand backlash. See my post: Viacom’s sledgehammer cracks User-Generated Content too

Search:

Search Marketing Expo

Save the date for:
SMX Madrid (in Spanish, May 20-21)
SMX Advanced - Seattle, WA (June 3-4) Register today! Early bird rate expires May 9!
SMX Local & Mobile - San Francisco, CA (July 24-25) (July 24-25) Pre-agenda rate expires May 2. Get the lowest rate by registering now.
SMX East - NYC - (Oct. 6-8)
SMX London - November 4 & 5, 2008

Search Marketing Now

Learn more about search marketing through free online webcasts and webinars from our sister site Search Marketing Now.

Upcoming Webcasts:

Most Recent News Posts

About Search Engine Land

Stay Updated!

Get Our Search Newsletters:
Email:
Daily Monthly

Get Our Search Feed:
Subscribe Via Web FeedSubscribe with Google
Add to My Yahoo!Subscribe with Bloglines
Add to netvibesSubscribe with Live.com
Subscribe in NewsGator OnlineSubscribe in Rojo
Add to My AOL
More About Our Feeds & Newsletters

Add to Technorati Favorites

Track Us Socially:
Facebook: Our Search News App
Facebook: Search Engine Land Page
Facebook: Search Engine Land Group
Flickr: Search Engine Land
LinkedIn: Search Engine Land Group
Twitter: Search Engine Land Feed

Bragroll