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Feb. 5, 2007 at 6:12pm Eastern by Danny Sullivan
SearchCap: The Day In Search, Feb. 5, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
From Search Engine Land:
- Google Releases
New Link Reporting Tools
For years, Google's link: command (and see here) has deliberately failed to show all the links to a website. This came out of Google's fear that site owners simply wanted the data to try and manipulate rankings -- which was pretty true. Instead, they only provided a sampling of... - ClickZ/JupiterResearch
Wants Your Input
ClickZ and JupiterResearch are doing their semi-annual Search Marketing executive survey, and want your participation. This survey will capture what strategies search marketers are pursuing, what features and tools are most important to them and where marketers are spending their search dollars. It's a short, 25-question survey, and your responses... - Local Search
Best Practices
Kevin Newcomb at Search Engine Watch points to Michael Gray's blog, where Gray has just begun a kind of all-star line-up of interviews on "local search tips, tricks and secrets" with some industry leading practitioners. These are in-depth discussions and most will be worth taking a look at.... - Searching For
Super Bowl XLI
The Super Bowl is known by advertisers as one of the biggest marketing events of the year, but do search ads play a part of that? Reprise Media released this years Super Bowl Search Marketing Scorecard that explains that although there were improvements from last year, this year was still... - A Widgets
Supersite
Fond of Yahoo Widgets or Google Gadgets? A new site called Widgipedia.com lets you search and browse for web and desktop-based mini-applications across a number of different platforms. Widgets can be found in the Widgipedia gallery by browsing, identifying items in the “tag cloud,� or by searching, including a smart... - Will Tagging
Replace The Dewey Decimal System?
I've long held the view that while tagging can be useful for improving some types of searches, tagging also has problems that can inject noise or ambiguity and actually muddy search results. Nonetheless, tagging is clearly not a fad, and it may even eventually replace hierarchal indexing systems used by... - FAST Introduces
Private-Label Contextual Ad System
Enterprise search firm FAST has launched AdMomentum, a contextual advertising system that let's publishers manage and serve their own advertisements, bypassing Google, Yahoo and other third-party contextual advertising services. FAST calls the platform a "revenue engine," and is targeting small & medium sized enterprises and vertical search sites. "The major... - Major UK Mobile
Companies Look To Start Mobile Search Engine
Mobile giants plot secret rival to Google from the Sunday Telegraph reports that UK mobile operators and one American mobile operator are looking to build out a mobile search engine that will compete with Google and Yahoo.... - The Links That
Can't Be Baited
This linkbait buzz is starting to wear a little. Please don't get the wrong idea. I'm very much pro-linkbait. I'm a fan. Guys like Nick Wilson, Rand Fishkin, Todd Malicoat, Andy Hagans and Aaron Wall are geniuses in how they hook links. But while linkbaiting may be glamorous, what about the... - Google's Click
Fraud Team Writes On Commonly Raised Concerns
The Google AdWords Blog wrote a blog entry introducing us to the Google click fraud team and describing some of the most common questions and concerns on click fraud. Here are some of the highlights from the post.... - SEOmoz Launches
YOUmoz Group SEM Blog
Over the weekend, search marketing blog SEOmoz launched a new design and section of of the site named YOUmoz. YOUmoz is a place you can go and post your own content or rate the posts that others submit. You can listen to an MP3 file of all the new features... - Krillion
Launches 'Actionable Local Search'
Joining the ranks of a small but growing list of companies trying to connect online product research and offline buying, Krillion launched this morning. Other companies offering local product information to varying degrees in this segment are ShopLocal, StepUp, NearbyNow, Yokel, CNET, Froogle, Become.com and data provider Channel Intelligence.... - New Panama
Ranking System For Yahoo Ads Launches Today
Today, Yahoo will flip the switch for the new "Marketplace Design" algorithm in the US market, the system commonly known as Panama. Parts of Panama have already gone live in the past few weeks. But throughout today, Yahoo will be rolling out the last piece -- a new ranking algorithm... - YouTube Pulls
Videos That May Not Violate DMCA Law
Friday I reported that Google said they would comply with a demand from Viacom to remove content from YouTube. But how did Viacom determine what was infringing? By way of Techmeme, Jim Moore reports his video of a Sunday night dinner seems to have been yanked due to Viacom simply... - National Pork
Board Says Sorry About The Breastfeeding Thing
An Update on the "Pigsteria" and the Mother's Milk Bank Fundraiser from Jennifer Laycock covers that the National Pork Board has now apologized to her over the legal threat about her using "The Other White Milk" as a slogan on shirts supporting breastfeeding. Great to hear! Background from us... - Please Take
Search Engine Land's Reader Survey
I've got a special request of our Search Engine Land visitors and SearchCap newsletter readers. Take our reader survey! Please? If helping us keep the lights on isn't enough of an incentive, we'll toss in a chance to win a ticket to our upcoming SMX: Search Marketing Expo event in... - Google Ramps Up
Personalized Search
Google is stepping up the push into personalized search results. A new change announced today should cause many more people to take up the service. In turn, the growth of personalized search should have a dramatic impact on search marketers as the days of "same results, all around" eventually come... - National Pork
Board Says: Breastfeeding Is A Viable Trademark Threat
Jennifer Laycock's battle against the National Pork Board over her "The Other White Milk" slogan for breastfeeding t-shirts continues to pick up support. as you can see here at Techmeme. After I did my own write-up about the case yesterday, I followed my own advice and emailed the board. I... - New Yahoo 'OurCity'
Local Mashups
Om Malik writes about Yahoo testing new local mashups (called "OurCity") in India, involving content from Flickr, Del.icio.us, Upcoming and news. As Om points out, what's missing is maps (and maybe video). But this is an interesting further push into community/social media in the local space for Yahoo. The interface...
Search News Headlines From Elsewhere:
- Announcing: The Compete Attention 200, Compete.com Blog
- Digg Launches BigSpy; Digg Stack Enhanced, ResourceShelf
- Yahoo! Panama Migration Past Q1?, Traffick
- Google Maps down under, Official Google Blog
- Google Filters, how to get around them and exploit their loop holes, Joe Whyte
- Marissa Mayer Interview at DLD (Video), Google Blogoscoped
- List of the Google webmaster guidelines, Feed The Bot
- Ask.com Smart Answer Offers Direct Links to Super Bowl Commercials, ResourceShelf
- Connecting People to the World’s Knowledge through Social Search, Yahoo! Search blog
- Google Docs to support Power Point presentations soon, Googling Google
- Google Prepares a Presentation Tool, Google Operating System
- Google Notebook Update, Google Operating System
- Finding quality directories, Link Building Blog
- Some More Ask Smart Answers, InsideGoogle
- How To Choose A CPA Affiliate & My 2006 Regrets, ShoeMoney
- Quick February hits, Matt Cutts
- New Google Mini Integrates Google Analytics, Google Analytics Blog
- Sexy SEO of the Year, The Men of SEO
- LinkedIn's chief executive steps down, VentureBeat
- Bloggers can make money, but most keep day jobs, csmonitor.com
- MSN Revival - MSN Music gets the new UI, LiveSide
- Microsoft's MSN China site to launch jobs channel, Reuters.co.uk
- Google steps in to CYF blog controversy, National Business Review
- Google appoints Aussie engineering director, ZDNet Australia
- The 25 Fastest-Growing Tech Companies, 2007 (Fast-Tech 25), Docuticker
- On groundhogs and "predicting" your AdWords performance, Inside AdWords
- Google CEO Eric Schmidt outlines Internet trends, MercuryNews.com
- Web APIs, web mashups and accessibility, Google Blog
- Quality Standards, YPN Blog
- Google, Fox Renegotiating and Extending Advertising Deal, Techcrunch
- Earnings Recap: Yahoo, Google, eBay, Amazon, Red Herring
- Google execs to get up to $1.5 mln more in bonuses, Reuters.com
- Google AdWords Launches Retail Specific Knowledge Center, eWhisper.net
- Advice to an Aspiring SEO Professional, The Organic SEO
- Things Yahoo Doesn't Want You To Know, Search Marketing Gurus
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