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Feb. 6, 2007 at 4:15pm Eastern by Danny Sullivan
SearchCap: The Day In Search, Feb. 6, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
From Search Engine Land:
- Digg Friending
101 & The Top Diggers List
Last week Digg removed the "Top Diggers" list in order to help stop the manipulation and gaming of Digg, which resulted in a lot of commotion. Today, I wanted to take a fresh look to explain how the move may impact Digg's "Friending" system and possibly allow more non-top... - What Yahoo's
Panama Update Means For Searchers
Yesterday's rollout of Yahoo's new Panama search advertising ranking system has been both praised and criticized by advertisers (see Panama is LIVE! - for some and Yahoo's Panama: The Switch Is Flipped on The New Ad System). Praised, because the new system is streamlined, easier to use and offers more... - Search Engine
Land: January 2007 Statistics Review
Time for the second monthly update on how Search Engine Land is growing. As I said with my review of December 2006 traffic, I hope our traffic statistics will be both interesting and also provide helpful tips to other search marketers. This review especially covers social media sites as a... - Google's
Debated Penalties & Filters Roundup
Over the years, there have been dozens if not hundreds, of theories on possible Google penalties and filters being used in the Google ranking algorithms. Joe Whyte provides an excellent roundup of many of those filters and penalties that the search forums have debated over the years. I am not... - IAC Earnings
Drop But Ask.com Grows
Last night Ask.com's parent company, IAC, reported earnings. Bloomberg reports that IAC's profits dropped 98 percent in the fourth-quarter. The blame goes to the "entertainment coupon division." But Ask.com's media and ad segment division did pretty well, showing a growth of 46 percent in revenue from $109.5 million in Q4... - Hook Linkbait
With The Right Headlines
Andy Hagan has published an in-depth look at his link baiting methods. In his analysis, he finds that the "single most important aspect of a link bait piece is its title." I have been hearing this for years, you can have excellent content but if your title isn't link bait... - Google's Pen
Flatlines For Ask, Parody Of Recent Capacity Problems
The Ask.com Blog made me laugh with their The Latest Google Flatline post. In that entry, Ask.com writes about the recent Google capacity issues reported at Techcrunch and describes how it is so true. In fact, they say that when they were using a Google pen, and it "ran out... - Keyword
Research And Consumer Demand
Kevin Delaney at the Wall Street Journal (subscription required) today has an interesting article that borrows a page from John Battelle's "database of intentions" idea of search as a kind of repository for consumer demand, buzz meter and perpetual focus group all in one....
Search News Headlines From Elsewhere:
- Google Talk Command Line Options, InsideGoogle
- Are the ides of April on your mind?, Google AdSense Blog
- Podcast: Yahoo Rolls Out New Panama Ad System; Google Ramps Up Personalized Search; YouTube Pulls Viacom Videos & More!, Daily SearchCast
- What's in the updated SDK, Inside Google Desktop
- Super Bowl Ads – Where’s the URL?, Search Engine Watch Blog
- Survey Results of YouTube (and other Online Video) Users from Harris Interactive, ResourceShelf
- Triple Your Google AdWords CTR Overnight by Doing Nothing, Guaranteed!, SEO Book
- The Latest Google Flatline, The Ask.com Blog
- Google Slightly Adjusts Webmaster Guidelines, Google Blogoscoped
- SEOmoz VidCast 2 - Digg vs Reddit, SEOmoz
- YSM Confident in Canadian Rollout, Traffick
- On Alexa, Compete.com, Quantcast, et al, Traffick
- Hidden Content Costs & Understanding Your Profit Potential Per Page, SEO Book
- Google Reader Adds Quick-n-Easy Blogger Integration, InsideGoogle
- Setting Up a Blog - Some Things You Should Know From an SEO Perspective, Search Engine Roundtable
- Google Adwords New Knowledge Center, SEO News Blog
- Panama Enhances Relevancy for Searchers, Yahoo Search Blog
- Google's Froogle (Google Base Uploads) To Require Specific Fields, Search Engine Roundtable
- 2000 Bloggers Gaming Technorati and Google, Zoli's Blog
- Google's YouTube to warn Japanese users on piracy, Reuters.co.uk
- Competing Against Google in the Google.com Search Results, Search Engine Roundtable
- Connecting with a new market, San Jose Business Journal
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By Danny Sullivan
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Hey up,
The world of SEO is new to me and when I first began 'engaging' about a month ago, I was very anxious to know where to find the 'latest.' There are not really any magazines (at least not at my local B&N) and except for the guys I work with, no one really had any insight (or interest) they could provide.
I quickly became aware that I can stay up on it all via informative blogs such as this, the crew at SEOmoz, and Todd's blog.
I apologize for not having anything to relay to other bloggers- I would just like to say "cheers" to the people that have been helping my acclimation into the 'biz.'
I have always told my students (I am a teacher on hiatus) that it is ok not to know all information, but it is extremely important to know where you can find it.
Thank you guys