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Feb. 12, 2007 at 7:53am Eastern by Danny Sullivan
Yahoo Signs Mobile Advertisers; Google Partners With Vodafone On Maps, Live Search Mobile Leaving Beta
The 3GSM World Congress is happening this week, so expect a variety of mobile announcements. Here's a rundown on some that have caught my eye:
- Microsoft
Debuts 3 Windows Live Mobile Services from eWeek covers how Microsoft is
taking its
Windows Live Search For Mobile service out of beta today. (Note: now officially announced here). Let's hope they
make it easier to find the app, as I covered in my
Ironically, You Need A
Map To Find Google & Microsoft's Windows Mobile Map Apps article.
-
Yahoo ads going mobile from CNN Money covers how Yahoo has signed major
advertisers to run mobile ads in 18 countries.
- Vodafone
offers Google on the go from The Guardian covers that Google is to work
with Vodafone to produce a location-based version of Google Maps For Mobile.
- Yahoo Go For Mobile Goes "Gamma," LG Partnership Announced is from Search Engine Land, posted earlier -- covering that Yahoo's mobile Go suit has new features and a new deal with LG has been announced.
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By Danny Sullivan
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See Related Stories In: Google: Maps & Local, Google: Partnerships, Microsoft: Live Search Mobile, Search Ads: Mobile Search, Yahoo: Maps & Local, Yahoo: Mobile & Go, Yahoo: Search Ads
Reader Comments
it looks like mobile technology going to be the next big thing.
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A quick note to point out that we've been noticing and posting (with screen caps) ads from the Yahoo Mobile home page since December.
A post and screen cap from December
http://www.resourceshelf.com/2006/12/23/yahoo-mobile-us-places-ad-at-the-top-of-home-page/
and this post from January.
http://www.resourceshelf.com/2007/01/26/tylenol-advertisement-now-appearing-on-yahoo-mobile-home/
We've seen ads from:
Cellfire, mobile coupons
Tylenol
Pepsi
Free411.com
Good to see others as excited about the Congress as I am!
It's interesting to see the fragmented exhibitor list, that might have soem interesting implications down the road with some of the big companies present and others that aren't so present.