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Feb. 15, 2007 at 9:46am Eastern by Barry Schwartz
Local Ad Options At Yahoo's New Panama
Part two of Yahoo Local Advertising Options, Post-Panama at ClickZ has some excellent tips on local search marketing since the Panama release. Some of the tips include search ad recommendations, local listing advice, migration advice to Panama's new geotargeted solution, and more. Patricia Hursh, the author of the article, explains there is a lot of opportunity in local ads, since "search engines certainly haven't cracked the small business marketing code yet."
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By Barry Schwartz
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