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Feb. 23, 2007 at 9:11am Eastern by Barry Schwartz
"New School" Search Engine Optimization
Todd Malicoat has a nice write up on what he calls "new school SEO." Danny and I (as others) have been talking about this form of SEO for a while, but I thought it would be nice to revisit it. So what does Todd consider to be new school SEO?
(1) The classic vertical search optimization of utilizing the Google OneBox results, Yahoo Shortcuts, Ask.com's Smart Answers and so on. So if you are a local business, Google may show Google Local results at the top of Google.com for a localized search. Optimize for those queries and you can have a number one spot for a competitive Google search term.
(2) Leverage the social communities... More on that in our social media optimization category.
(3) Video/Image/Audio optimization. Use YouTube as a channel to leverage traffic to your site. Optimize your Flickr photos and link back to the content you used it on. Leverage your podcasts to send your site's more traffic.
(4) Be sociable and participate in your industry through online communities or in person events.
(5) Classic reputation management (or the reverse) can be nice method for targeted traffic.
(6) Driving traffic from offline sources...
(7) New ideas and executing on them can send traffic to your site.
While all these ideas are not 100% directly related to SEO. They all can help your search optimization ventures.
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By Barry Schwartz
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For the real estate industry who targets community searches, the OneBox results have really pushed the organic SERPs down. Learning how to optimize for OneBox has just become pretty darn important. :)