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Mar. 26, 2007 at 10:40am Eastern by Greg Sterling
Yell.com Launches PPC On UK Directory Site
UK yellow pages publisher and local search purveyor, Yell.com announced that it launched PPC ads on its site as well as targeted banner inventory. Yell owns U.S. yellow pages publisher Yellow Book USA. One of the more innovative print yellow pages publishers, Yell also offers mobile, enhanced mapping, vertical guides and e-commerce.
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By Greg Sterling
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See Related Stories In: Search Ads: General, Search Engines: Maps & Local Search Engines, Search Engines: Mobile Search Engines, Search Engines: Outside USA
