MSN UK Prefills Search Box With Advertisement

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Mar. 28, 2007 at 9:51am Eastern by Barry Schwartz

MSN UK Prefills Search Box With Advertisement

SEO Home reports that the MSN UK home page currently has the search box prefilled with the query "The Apprentice BBC," effectively making it into an ad. Here's a screenshot:

Clicking "Search" takes you to the search results for The Apprentice BBC. The first result I see is at http://www.bbc.co.uk/apprentice/ with information about the show provided by the BBC.

I wonder how much that cost? :-)

Postscript From Danny: I'm trying to get comments and more details from both the BBC and Microsoft about this unprecedented deal.

Postscript from Barry: It appears MSN UK is now testing several keyword phrases in the search box. At this time I see "Cricket World Cup" but earlier I saw "Euro 2008 results." Here are more screen captures:

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By Barry Schwartz Permalink Jump To Comments See Related Stories In: Microsoft: General, Microsoft: Partnerships, Microsoft: adCenter, Search Ads: General

Reader Comments

Wow! Nice catch! Please can you let us know what youfind out, and I'll do some digging too.

Comment by f-lops-y

| March 28, 2007 12:03 PM

first feedback:

Yahoo! says:

"We do not currently have plans to populate the search box as you describe below. Nonetheless, we can keep you apprised of future product development initiatives as appropriate. "

Comment by f-lops-y

| March 28, 2007 4:34 PM

not sure what it is - and a Google rep says that they are 'very protective' of their search bar over there, and that they have no plans to pre-populate either... so what's up with MSN?

Comment by f-lops-y

| March 30, 2007 9:57 AM

This has become popular in Poland. The 3 major portals (including one that uses Google for search results) are prefilling their search boxes almost daily. Please feel free to contact me if you'd like more details.

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| March 31, 2007 4:47 AM

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