« MSN UK Prefills Search Box With Advertisement | Main | Vutool: Virtual Map Of Streets Being Developed? »
Mar. 28, 2007 at 9:56am Eastern by Greg Sterling
InfoNow Partners With Virtual Earth For Store Locator Maps
InfoNow and Microsoft Virtual Earth have announced a partnership to provide Virtual Earth enhanced mapping on third party websites that use InfoNow's Location Insight product.
Location Insight provides banks, retailers and others with the ability to deliver store location information on their sites, on mobile devices and over the telephone. You can see how it will look by doing a search on "enhanced maps" on the Target site (Birds Eye is a part of it too). So is this important and, if so, why?
It's significant for Microsoft because InfoNow validates Virtual Earth as a platform. (MapQuest was previously being used.) So there's a bit of a PR coup here for the company. There's also going to be some consumer awareness that will come from seeing Virtual Earth maps on all these store and company sites.
According to research from the e-Tailing Group, store locators are among the most popular consumer features on retailer websites (preceded only by free shipping, discounts and search).
Much more interesting to me, however, is the valuable local and location data that Microsoft now has access to. Right now the deal isn't reciprocal, meaning that none of the InfoNow store location information is coming to Live Search (local or mobile). But Microsoft acknowledged to me that this was in the roadmap. In addition to Live Search, this has potential implications for Microsoft's TellMe voice search unit as well.
These data are extremely valuable and would be a great enhancement for Live Search (online and mobile). That, to me, is a far bigger and more interesting longer-term aspect of this partnership.
|
Like The Story? Vote For It On Yahoo Buzz!
Send me the monthly search newsletter too! (Learn more about our newsletters and feeds) |
Subscribe To Our Search Feed!         
|
| Share & Bookmark This Story! |
By Greg Sterling
Permalink
Jump To Comments
See Related Stories In: Microsoft: Live Search Local, Microsoft: Partnerships, Search Engines: Maps & Local Search Engines
I guess that's cool. It offers a bit more functionality than you have with google-maps, and I'm assuming that list on the left is part of the interface.
I'm more excited about this street level nonsense. Get it on!