« Snakes On A Google | Main | Ranking The SEO Ranking Factors »
Apr. 3, 2007 at 1:46pm Eastern by Danny Sullivan
Ask Ramps Up The Mystery Ads
First in the UK, Ask rolled out a guerilla marketing campaign aimed at sparking an "information revolution" to choose Ask over Google. Now a different yet still mysterious campaign is underway in the US by Ask.
Valleywag reports about billboards on Highway 101 between San Francisco and San Jose saying "The Algorithm Killed Jeeves" [Ask's old mascot, when it was called Ask Jeeves] and "The Algorithm Is From Jersey" [where Ask's Teoma algorithm was developed, and where it continues to have a research center."
Valleywag has pictures of the billboards. I like one that shows up right behind the San Carlos city limit sign. San Carlos is the hometown of Ask CEO Jim Lanzone.
|
Like The Story? Vote For It On Yahoo Buzz!
Send me the monthly search newsletter too! (Learn more about our newsletters and feeds) |
Subscribe To Our Search Feed!         
|
| Share & Bookmark This Story! |
By Danny Sullivan
Permalink
Jump To Comments
See Related Stories In: Ask: Employees, Ask: Promotions
