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Apr. 10, 2007 at 6:21pm Eastern by Danny Sullivan

SearchCap: The Day In Search, April 10, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

• Twitter: More Than Messaging, It Can Generate Traffic
  Twitter is a new and hot social site that everyone seems to be talking about but very few people are leveraging. Twitter is still in its infancy, but it can still drive hundreds, if not thousands of visitors. Below, an introduction to Twitter and how you can tap into...
• Yahoo Site Explorer Takes Mobile Feeds, Gains Report Spam Button
  Site Explorer Matures a Bit More and Accepts Mobile Feeds from the Yahoo Search Blog covers how the Yahoo Site Explorer tool now accepts mobile submissions and feeds, gains the ability to input URLs for deletion and remove more than five at a time (see our Yahoo Site Explorer...
• Digg-A-Meter Applet: Will That Story Be Popular On Digg?
  Our recent Top 12 Ways To Win Friends & Write Magnetic Headlines article not enough to help you write the perfect headline to go popular on Digg? Via Pronet Advertising, I thought this was fun -- the Digg-A-Meter applet tries to tell you the potential success of your story...
• FeedBurner Tips On Avoiding Duplicate Content
  What's Up With That? Vol. 3: SEO at the FeedBurner blog answers a number of common questions people have about how search engines interact with web feeds, based in part on FeedBurner having consulted with Google and Yahoo. Among these are tips on easing duplicate content concerns....
• Google Acquires Stake In Maxthon Browser?
  Google Takes Partial Ownership Of Maxthon Browser from TechCrunch covers rumors that Google has purchased a minority stake in the Maxthon Browser and that a much larger deal between the two companies is in the works. See related discussion on this via Techmeme....
• Search Engine Strategies New York 2007 Coverage: Day 1
  Below, a recap of coverage out of the Search Engine Strategies conference in New York this week, from items spotted:...
• Next Up For Google, DirectTV?
  VentureBeat, which previously correctly predicted the EchoStar deal with Google before it was announced, is predicting a similar deal with DirectTV is pending. The service, the largest satellite TV provider in the U.S., reportedly has 16 million subscribers. U.S. television ad revenues are estimated at between $51 million and $70...
• Yahoo Strikes Broad Search Deal With Viacom
  In a multi-year, wide ranging deal Yahoo will provide paid search and contextual ads to 33 Viacom-owned sites, including MTV.com, Nickelodeon and Comedy Central. This is a nice win for Yahoo and an endorsement of Panama and related technology and there's no mention of Google anywhere, but it partly also...
• Turn Your PPC Advertising Campaign Into An Effective Search Marketing Machine
  Are you treating your PPC campaign as an advertising outlet or a marketing opportunity? Many PPC advertisers treat the engines as advertising distribution, but fail to create marketing messages. PPC engines have many features that let you have control over ad display, however, if you just use these features...

Search News Headlines From Elsewhere

Applications & Portal Features

• Searching for (Enterprise) Search Solutions, Google Enterprise Blog
• Open-Source OCR Software, Sponsored by Google, Google Operating System

Business Issues

• Google to Announce First Quarter 2007 Financial Results, Google Press Release
• Three Tiers Of Google’s Value, MediaPost
• GREED: The grotesque $1 salary, Valleywag

Local, Maps & Mobile

• モバイル Gmail 始まりました Gmail in your pocket, Google Japan Blog
• Why doesn’t Microsoft Maps get the hype?, Robert Scoble
• 24/7 Real Media Adds Mobile To Search Platform, MediaPost

News Search

• The bleat goes on, Doc Searls

Paid Search & Contextual

• Reach and Frequency reporting now available, Inside AdSense

• AdGooroo Names Power Users, Search Engine Watch Blog
• AdSense for Newsletters?, Google Operating System
• Candidates Missing Issue-Based Keyword Opportunities, ClickZ

SEM Industry

• Efficient Frontier Offers Agency Program, Search Engine Watch Blog
• Second Batch of SEM Scholarship Entries Posted, Marketing Pilgrim

SEO & SEM

• It Pays to Play by the Rules - Compliance, Accessibility and SEO, Search Engine Watch
• Weapons of Mass Optimization, Search Engine Watch
• Wordtracker launches guide to search engine keyword research, Pandia
• Macht euch ein besseres Bild über den Linktext eurer Backlinks, Google Webmaster-Zentrale Blog
• Learn from a Rankings Dominator - NYMag.com, SEOmoz
• Matt Cutts on SEO in China, Google Blogoscoped

Social Media

• iProspect Social Networking User Behavior Study, iProspect
• Survey: Product Reviews Get Good Review, BrandWeek
• Why Are Search Marketers Getting Social?, Search Engine Watch
• Why Wordpress.com is Virtually Spam Free, Plagerism Today
• Advertising on Digg, Pronet Advertising
• Yahoo China Launches Blogging, Social Net Functions, PaidContent.org

Other Stuff

• Search fatigue, InfoWorld
• TAKE TWO: In defense of Sam Zell, Valleywag
• At Google Passover seder, 'koogle' is served, News.com
• Spock to open up new privacy debate?, Robert Scoble
• Interview: Andrei Broder and Seth Grimes Answer a Few Questions About Text Mining, ResourceShelf
• U.S. Holocaust Memorial Museum and Google Join in Online Darfur Mapping Initiative, Google Press Release
• Googling your date, Associated Press

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