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Apr. 11, 2007 at 7:59am Eastern by Danny Sullivan
Reprise Media Acquired By Interpublic
A quick heads-up and congrats to the gang at Reprise Media, which has now been acquired by global advertising company Interpublic. Reprise will remain an independent company within Interpublic, as part of the newly formed Futures Marketing Group.
Reprise will be the first company to reside within FMG. Other assets there include the IPG Emerging Media Lab and investments in Facebook, Spotrunner & Spongecell. More news from the official release and Reprise blog post here.
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By Danny Sullivan
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Thanks Danny! Here's more about the acquisition from Josh and Pete at Searchviews:
http://searchviews.com/archives/2007/04/the_next_chapter_for_reprise_media.php