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Apr. 11, 2007 at 4:26pm Eastern by Danny Sullivan
SearchCap: The Day In Search, April 11, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
From Search Engine Land:
- Search Engines
Unite On Sitemaps Autodiscovery
Last November, Google, Microsoft and Yahoo united to support sitemaps, a standardized method of submitting web pages through feeds to the search engines. Today, the three are now joined by Ask.com in supporting the system and an extension of it called autodiscovery. This is where the major search engines will... - Jupiter Finds
Increased Demand For Local SEM
Kevin Newcomb at SEW writes up new findings from JupiterResearch's regular search marketing survey. The findings are broad and written up in some detail. But for purposes of this post, I'm focused on the local angle. Similar to earlier SEMPO survey results, released in January, there's increasing marketer interest in... - Reprise Media
Acquired By Interpublic
A quick heads-up and congrats to the gang at Reprise Media, which has now been acquired by global advertising company Interpublic. Reprise will remain an independent company within Interpublic, as part of the newly formed Futures Marketing Group. Reprise will be the first company to reside within FMG. Other assets... - Search Engine
Strategies New York 2007 Coverage: Day 2
Below, a recap of coverage out of the second day of the Search Engine Strategies conference in New York this week, from items spotted across the web. See also coverage from Day 1 here. Note that some sessions below may have happened on the first day but only were written... - Google
Publishes Papers On Clickbots
Last night the Google AdWords blog announced a paper they published named The Anatomy of Clickbot.A. The paper was rewritten by Neil Daswani, Michael Stoppelman, and the Google Click Quality and Security Teams. Here is the abstract: This paper provides a detailed case study of the architecture of the Clickbot.A... - Q&A With
Microsoft Live Search General Manager Derrick Connell
It’s hard to believe, but it’s already been more than a year since Microsoft Live Search launched. At the time, I remember being impressed with the functionality of the product, and thinking to myself, "this ought to heat up the game some—it’ll be interesting to see how the competition...
Search News Headlines From Elsewhere
Applications & Portal Features
- May 31 is Google Developer Day, Official Google Blog
Business Issues
- Google - The Ultimate Money Making Machine, Read/Write Web
Paid Search & Contextual
- There are Inconsistencies in Google Adwords Minimum Bid Prices, PPC Lab
- Redesigned AdWords Campaign Summary Page, PPC Discussions
- MSN adCenter Update Coming Soon, Search Engine Watch Blog
- Yahoo! announces Affiliate Advisory Board, Vinny Lingham
- AdWords system maintenance on April 14, Inside AdWords
- Why Google Loses Sleep Over the Digg Effect, Technology Evangelist
- Myspace Takes Further Action To Protect Trademark, Redfly Marketing
SEM Industry
- Third Batch of SEM Scholarship Entries Posted, Marketing Pilgrim
SEO & SEM
- Linkbait 2.0: The Soul of Linkbait (Part 2), Marketing Pilgrim
- A Hot Topic: Getting Burned by Flash and Session IDs, Search Engine Watch
- The power of links – non-indexed pages out-ranking optimised ones, Search Engine War
Social Media
- Five Ways to Mark Up the Web, TechCrunch
- Breaking news: Posting from Photobucket to MySpace, Photobucket
- Photobucket Protests MySpace Blockade; MySpace Claims Posts Violate Policy, PaidContent.org
- Exclusive Screenshots: Spock’s New People Engine, TechCrunch
- Two New Ways to Mine for Twitter Gold, Micro Persuasion
Video, Audio & Image Search
Other Stuff
- Google Self-Censors Criticism of China Olympics, Google Blogoscoped
- Google Trends' Obama-meter, Google Watch
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By Danny Sullivan
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