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Apr. 23, 2007 at 10:20am Eastern by Barry Schwartz
Google Ranked "Most Powerful Brand"
Gary Price reports that Millward Brown Optimor's Brandz Top 100 has ranked Google the most powerful brand, based on the survey's own methodology of earnings times a "branded multiplier." The top 10 global brands are:
1. Google with $66.4 billion
2. General Electric with $61.9 billion
3. Microsoft with $55 billion
4. Coca-Cola with $44.1 billion
5. China Mobile with $41.2 billion
6. Marlboro with $39.2 billion
7. Wal-Mart with $36.9 billion
8. Citigroup with $33.7 billion
9. IBM with $33.6 billion
10. Toyota Motor with $33.4 billion
Microsoft was ranked number three and Yahoo ranked at number 42.
The news release can be found here (PDF), the rankings can be found here (PDF) and the report over here (PDF).
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By Barry Schwartz
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