SearchCap: The Day In Search, May 14, 2007

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May. 14, 2007 at 3:16pm Eastern by Danny Sullivan

SearchCap: The Day In Search, May 14, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

Class Action Suit Filed Against Yahoo Over "Defective" Search Ad Platform
Lerach Coughlin, a law firm with a reputation for going after companies who have allegedly engaged in financial shenanigans, has filed a class action lawsuit against Yahoo, charging "Yahoo and certain of its officers and directors with violations of the Securities Exchange Act of 1934." Essentially, the suit claims that...
Green Cred: Yahoo Ups The Ante In Battle To Be The Greenest Search Engine
Yahoo launched a big "green" initiative today, including a contest and two related websites -- green.yahoo.com and better.yahoo.com/planet -- helping to build consumer-user awareness about global warming and energy conservation, etc. It's a laudable effort but one that takes on a different cast when viewed in the competitive world of...
When Google Goes Temporarily Insane
The recent Google update, known to some of us as the “Google shuffle”, had a number of people freaked out. Seeing your site’s ranking suddenly change is a reality we all face. Sometimes the changes are legitimate, reflecting a shift in the algorithm, or in the inbound link profile...
Borrell: Paid Search Rising For Autos Category
Automotive, Recruitment and Real Estate are three especially lucrative and important local advertising categories. They have been historically dominated by print newspapers, to the tune of about $17 billion last year in the U.S. But the Internet is gaining rapidly. A new report from Borrell Associates estimates that advertising in...
Google Game Ads Patent Sets Off Privacy Debate
Google may use games to analyse net users from The Guardian reports that Google is considering the idea of using gaming behavior to display targeted ads to that user. Privacy advocates are already voicing their distaste for the idea of gleaning information on users based on their gaming behaviors. To...
Matt Cutts Revisits Google Rankings & Paid Links
Matt Cutts of Google has updated his blog post How to report paid links this weekend. The update has a lot more detail on Google's view of paid links. Let me summarize for you the new additions to the post....
First Signs Of YouTube Inline Ads
YouTube’s New Inline Ads: Screenshots from NewTeeVee has screen captures of the inline ads in YouTube that we have been anticipating for a while. The ads display at the bottom of the video, much like a text ad, but has a play button. When you click the play button on...
New Ask Mobile Application Launched
Reuters and the Wall Street Journal have broken the story early. Ask has launched a new GPS-powered mobile application that contains content from Citysearch and Evite (and other IAC properties in the future). In my quick demo of the phone I was impressed with its many features and capabilities. But...
Wedding Congrats For Sergey & Gary
Last weekend was apparently a big weekend when it came to weddings and search. Both big names in search got hitched -- Gary Price and Sergey Brin. No, not to each other (not that there would be anything wrong with that, of course!). ResourceShelf editor and Ask.com search evangelist Gary...
Special Sessions At SMX Advanced
This is a special message for our SearchCap newsletter readers and anyone who visits Search Engine Land, regarding Search Engine Land's first conference: Search Marketing Expo Advanced. It happens in Seattle this June 4th and 5th. In this post, I wanted to highlight some of the special sessions we're doing...