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May. 16, 2007 at 7:03pm Eastern by Danny Sullivan
SearchCap: The Day In Search, May 16, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
From Search Engine Land:
- Google 2.0:
Google Universal Search
Google is undertaking the most radical change to its search results ever, introducing a "Universal Search" system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages. The new system officially rolls out today for anyone using Google.com... - Google's New
Navigational Links: An Illustrated Guide
After months of testing, Google is rolling out new ways to navigate within its search results and between different Google properties. Here's an illustrated guide to the old and new. Let's start with the home page. How it currently looks, for someone who is logged in:... - Google
Experimental: Opt-In To Google User Interface Experiments
Google is constantly testing new user interface layouts that are presented to a randomly selected group of searchers. Each experiment sparks off a round of screenshots and sometimes hacks on how others can try out what's new. Now Google is making it easy for those who want to live their... - Google
Searchology: CLIR and Views
There was a laundry list of announcements that Google made today. Danny has captured the big ones. Here are a couple of things on the list that didn't make the headlines: CLIR and Google Views (Experimental/Labs).... - Google
Searchology Day: Recap Of Announcements
It's Searchology Day today at Google, where the company is devoting time to look at the past, present and future of search at Google. There will be a number of significant announcements coming out of the event. Want to keep up? Stay tuned to this page. We'll keep it updated... - Feds Spur
Demand For Enterprise Info-Discovery Tools
Corporate spending for electronic-discovery services, estimated at roughly $1.77 billion in 2006, is expected to increase by more than a third to $2.42 billion this year, according to the Wall Street Journal. The reason? New Federal Rules of Civil Procedure passed by Congresss that are accelerating deadlines for companies to... - Search
Illustrated: Improving Rankings Through Keyword Clustering
Early information retrieval systems were fairly basic programs designed to essentially to find a match between search terms in a query and those same words appearing in documents. As search has evolved, however, simple keyword-based matching is only one of dozens of factors used to find relevant documents related... - Court Reverses
Preliminary Injunction Against Google Showing Thumbnail Images
Court ends ruling halting Google sex thumbnails from Reuters covers the US 9th Circuit Court of Appeals lifting a preliminary injunction against Google over showing thumbnail images. In February 2006, a lower court ruled in favor of Perfect 10, which claimed Google violated copyright law by displaying thumbnails of images... - Dig It --
There's More To Social Media Link Building Than Digg
When it comes to leveraging social media marketing for your link building campaigns, it seems that most of us focus on Digg and Digg alone. The problem with this is that you’re putting all your eggs in one basket. If for some reason the content doesn’t get popular on... - Better B2B
Landing Pages: A Case Study
If your goal is to make Google richer with no gain for your yourself, then stop reading. You don't need to worry about landing pages or conversions. But if your goal is to grow your own business using search, then you must pay as much—or more—attention to converting traffic... - New Google
AdWords Mobile Ads Preview Page
Brad Geddes reports a new way to preview your mobile Google ads, without risking the cost of clicking on them. To preview the mobile ads go to: http://www.google.com/m/adpreview.... - University Of
Lausanne Joins Google Book Search Library Project
Both the Google Book Search Blog and the Google Librarian Central Blog have announced that University of Lausanne in Switzerland has joined the Google Book Search Library Project. The university will digitize books not only in French but also in English, German, Latin, Italian, Japanese, Spanish and other languages.... - Microsoft To
Offer adCenter Accreditation
I reported this morning at Search Engine Roundtable that Microsoft will soon be offering individual and agency level accreditation programs for adCenter advertisers. I am not sure of the exact date, but I expect it some time in 2007. Both Yahoo and Google offer accreditation programs for their advertisers.... - Microsoft
Launches Live Search Club While Closing Start.com
The LiveSide Blog reports that Microsoft has launched a new site named Live Search Club, where you can play games to earn rewards. Some of the prizes you can win include ringtones, earphones, T-shirts, Microsoft Office, Xbox and many other prizes.... - Google's Got A
New Tag Line? OK, Yahoo's Got A New Mission Statement
Danny recently reported Google that Google gained a new, unofficial tag line. Now Yahoo has come out pushing a new mission statement: To connect people to their passions, communities, and the world’s knowledge. The statement is for Yahoo's new Yahoo Network Division. Jeff Weiner, the EVP who leads the division,... - Yahoo Maps Get
A Makeover
Although Microsoft might disagree, Yahoo was really the company that kicked off the dynamic mapping arms race back in March of 2004 with the introduction of a feature called "SmartView" ( a version of it still exists on Yahoo Maps "dial-up" presentation). SmartView enabled users of Yahoo Maps to conduct... - George
Washington Did What According To Wikipedia???
Many have joked about how Wikipedia seems to rank at the top of practically any Google search that you do. Often, that's a good thing, as Wikipedia has lots of great information. But a search on george washington today shows a downside. Someone edited the start of the Wikipedia entry...
Search News Headlines From Elsewhere
Applications & Portal Features
- Gmail's Slideshow for Presentations, Google Operating System
Business Issues
- Schmidt says he didn't grasp the power of Google at first, USA Today
- AOL Acquires ADTECH, Techcrunch
- KOREA: Google contract full of dubious clauses, AsiaMedia
- Google Stockholders Meeting 2007 Video, InsideGoogle
Conferences
- Jason Calacanis: Mahalo's launchpad, Valleywag
- June Search Conference Update: SMX Seattle, SES Toronto & SES Latino, Search Engine Roundtable
- Q&A with Danny Sullivan: Search Marketing Expo l Exclusive, Search Marketing Standard
Link Building
- Ethical Linkbait: When Have You Crossed the Line?, Search Engine Roundtable
Local, Maps & Mobile
- Google Maps ‘Text View’ Part of Universal Search, Screenwerk
- New Interface on Google Maps?, Screenwerk
- Google Maps now with updated display, Understanding Google Maps & Yahoo Local
- NYC Google Earth Mega Pack, Download Squad
- Google Earth Umbrella, Google Earth Blog
- Entire City of Amsterdam Gets 3D "Gray" Buildings in Google Earth, Google Earth Blog
- Viewing your collections with Google Maps, Google Maps Blog
- Update of the Google Maps API geocoder, Google Maps API Blog
- Bill Gates Predicts Demise of Yellow Pages, Natural Search Blog
- Maps Traffic Flat but Live Local Gets Boost from Tesco, Hitwise
Paid Search & Contextual
- Google's Potential Vulnerability - An Open Ad Network, Read/Write Web
- AdWords system maintenance on May 19th, Inside AdWords
- Verifying your phone number, Inside AdSense blog
- Your Ad Goes Here, New York Times
- WPP eyes small, mid-sized digital deals, Reuters
Podcasts
- Windows Live Gallery: Interview with Chris Butler, LiveSide
- Podcast on Winning on Digg with Neil Patel, Search Engine Watch Blog
- Mothers Day, Google One Box, Google Relations, Penalties, Fake Bans, AdWords & More, Search Pulse
Searching
- Google’s Most Embarassing Moments, John Andrews
- Truemors Launches, TechCrunch
- Guy Kawasaki's 'Truemors' - Dissected, Pronet Advertising
- Search Engine APIs vs Search Engine Results, SEO By The Sea
- Why I Like The Google Co-op Custom Search Engine, Search Engine Roundtable
SEM Industry
- Search Engine Optimization Charity Contest Winners Revealed, Bruce Clay
- Why the Rest of the World Should Love SEOs, Tropical SEO
- Is Your Field Tarnished?, SEO Book
SEO & SEM
- Top 10 Search Terms in 10 Categories, April 2007, ClickZ
- Winds of Change: Technical SEO Raises Results, Search Engine Watch
- Everyone’s an SEO Expert…, Small Business SEM
Social Media
- Explode is a New Social Search Engine, Mashable
- Are Social Bookmarking Sites Better at Search than Google?, Read/Write Web
- Anti Spam Company Wants to Boost Your Rankings on Digg, YouTube, Reddit, Mashable
- Spam Hunters Become a Digg Spammers Best Friend, Techcrunch
- Wordpress.com To Celebrate 1 millionth Blog, TechCrunch
- The Big Boys of Social Bookmarking - The Top 20 Sites, 10e20
- Heeii is StumbleUpon Plus Google Suggestions, Mashable
- m.twitter.com updates, Twitter Blog
- Should SEOs Care About Wikipedia?, Search Engine Watch
- Sony In Advanced Talks To Buy Kids Social Gaming Service ClubPenguin, PaidContet.org
Video & Image Search
- UTube.com Makes $1000/day?, Mashable
- YouTube, Blackplanet Seek Reversal Of Military’s Web Ban, PaidContent.org
- Google Video Chief Leaves, John Battelle
- Report: Yahoo Censoring Flickr Photos, Micro Persuasion
- Google Video Shows Inline Previews, Google Operating System
- Why, Hello There MSN Image Search!, SEOmoz
Other Items
- Wild Speculation: The Top Four Google Conspiracy Theories, Valleywag
- Yahoo Experiments With "For Cash" Online Poker, Techcrunch
- Searchology: Google Employee #1 Speaks, PC World
- Maria Shriver tells Google workers work-life balance is a struggle, San Jose Mercury News
- Steve Wozniak Talks At Google, InsideGoogle
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