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May. 30, 2007 at 4:12pm Eastern by Barry Schwartz

SearchCap: The Day In Search, May 30, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

• How To Leverage The New Facebook Platform
  The big news in social media last week was when Facebook announced the launch of Facebook Platform, which opens their API to allow third parties to build applications within Facebook. This means that companies now have instant access to Facebook's twenty-four million members. And, even better, applications developed for...
• Report From SES China: SEM Strategies For The Enterprise Life Cycle
  SEM Strategies for the Enterprise Life Cycle was a new panel for China. I've moderated Bill Hunt, CEO of Global Strategies on numerous panels at conferences throughout the world, but this time Bill was even more "on" than usual, offering up some great insights on what he called the "search...
• 13 Tips For Getting Page One Search Rankings
  How do you get what you want on page one for your brand phrases? When facing negative content at the top of the SERPs, it’s a challenge many companies want to conquer very quickly. The good news is that it is doable; it’s just that not many people talk...
• A New Place To Face-to-Face: B2B Social Networking
  I recently saw a study by the market research firm, Keller Fay Group which was sponsored by experiential marketing agency Jack Morton Worldwide that concluded that word of mouth is the #1 influence on business purchase decisions and is best leveraged through face-to-face marketing efforts. The study's conclusion was...
• Only 30 Tickets Left For SMX Advanced!
  Just a quick heads-up -- we've only got about 30 tickets left for our SMX Advanced conference happening in Seattle next Monday and Tuesday. If you've been thinking of going, get your conference pass as soon as possible. When we sell out, we're sold out. You'll find the conference agenda...
• Wikipedia Asks For Help Editing The SEO Article
  A popular Wikipedia editor Jehochman has requested that several respected SEOs contribute their time to editing the SEO wikipedia page. As you can see on the discussion page Jehochman said on May 16th, "I've invited half a dozen editors who have experience with this topic to evaluate the references." While...
• Yahoo Europe Launches Panama Search Marketing Platform
  Yahoo To Launch Panama PPC System In The UK "Soon" from yesterday is no longer "soon," it is now. Some European advertisers have already been upgraded to "Panama," Yahoo's new search marketing platform that was released in the U.S. back in October. An official email was sent out to advertisers...
• Google In Video Ad Deal With China.com
  China.com signs ad pacts with Google, China Mobile from Reuters reports that Google signed a deal with China Mobile to provide video ads for China.com. In addition, Google has been powering China.com's search engine since 2006....
• Google's New 'Animated' Home Page In Korea
  Google has launched a new home page for Korea that departs from Google's "classic," minimalist home page approach. The new look features animated product buttons below the search box and will become the default home page in the country, a move Google is comfortable with given the near universal presence...

Search News Headlines From Elsewhere

Applications & Portal Features

• Previous Reporting Delays, Google Analytics Blog
• Getting Access to Gmail Accounts of the Deceased, Search Engine Roundtable

Conferences

• Where 2.0 - Day 1 - Mid-day report, Google Earth Blog
• Attending SMX Next Week, Karl Ribas
• Search Engine Strategies - Xiamen China, SEOmoz
• Lights, Camera, SMX!, Marketing Pilgrim

Business Issues

• Yahoo, industry consortium broaden partnership, News and Tech
• Yahoo And Bravo Partner, WebProNews
• Google's Green Border Technologies Patent Filings, SEO By The Sea
• CBS to buy social network, Los Angeles Times
• Googlers Break Away, Build Ooyala, WebProNews
• Baidu Deletes Results Under Lawsuit Pressure, Pacific Epoch
• Internet ads surge, even as Google keeps mum, smh.com.au
• Another Yahoo Exec Hits 'Eject', WebProNews
• Salesforce up on speculation of Google deal, Reuters

Local, Maps & Mobile

• Introducing... Street View!, Google LatLong
• Garmin, MapQuest offer interfaces, News.com
• Mashup of Mashups, Google LatLong
• The Next Net: The Problem With Local Search, Business 2.0 Blog
• Phone Home: Google Maps Street View Found E.T., Gizmodo

Paid Search & Contextual

• Your Pal, My Pal, PayPal, Yahoo! Publisher Network
• Inside AdSense now speaks Japanese, Inside AdSense
• Help is temporarily unavailable, adCenter Blog
• Simple tips for tracking campaign performance for offline businesses, Inside AdWords

Podcasts & Videocasts

• Memorial Day, Yahoo! Search Update, Search Share, AdWords, Elis SEW, Ask.com Ads, SEO & More, Search Pulse
• Pamela Fox on the Google Maps API, Google Developer Podcast
• InsideGoogle Video Blog: May 29, 2007, InsideGoogle
• Building a successful site from the ground up, Beginning SEO Podcast
• Talking PPC With Microsoft Adcenter, ShoeMoney

Searching

• Google universally holding on to your privates (not in an evil way), Dave Naylor
• Semantic Search: An Antidote for Poor Relevancy, Hakia

SEM Industry

• The best search engine marketing magazines, Pandia
• Daron Babin on online radio, podcasting and search engine marketing, Pandia
• Matt Cutts Mostly Links To Himself. And Google, V7N
• Increasing the Profile of the SEO Industry, Caydel

SEO & SEM

• How Do I Convince Clients That SEO is Worth the Investment?, Cre8tive Flow
• Mind Mapping & Internal Link Equity, SEO Book
• Should you NOINDEX your RSS feed?, Stone Temple
• A Look at Latency In Search Engine Ranking, Search Engine Watch
• Guide to Keyword Researching Tools, Search Engine Journal
• SEO Basics: When to Call for Help, Search Engine Guide
• AndyHagans.com Hacked! Can You Help Me Out?, Tropical SEO
• The importance of organic search, Latitude
• A Simple Algorithm for Google's Webrankings, Caydel

Social Media

• Wikipedia Is Just the Start: An Interview With Jimmy Wales, Wired
• The case against Twitter, News.com
• In defense of Twitter, News.com
• Are You Twittering @ Me?, Twitter Blog
• Optimizing Social Media Landing Pages, Jonathan Mendez
• Sweden first to open embassy in Second Life, Reuters

Video & Image Search

• Morocco unbans YouTube, The Register
• Fox Interactive to buy Photobucket, Flektor, Reuters

Other Items

• Let's Make Sure Others Can't Get Them: Anti-Microsoft Product Domains Registered by Microsoft, ResourceShelf
• Spot the Googler!, Googlified
• Mostly you're searching for naked pictures. and help with your blackberry, Vanessa Fox
• Death of Journalism - Blame Google? No. Ask Google to Lead? Yes, John Battelle
• Second Chinese dissident joins lawsuit against Yahoo, Arstechnica
• Try Google for abortion, AdelaideNow
• Working in the Windy City, Official Google Blog
• Hambrecht, Google exec to form rival to NFL, Reuters.com

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