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Jun. 1, 2007 at 11:57am Eastern by David Szetela

Google AdWords Getting Bolder

We spotted a new Google AdWords phenomenon yesterday - as you know, Google “bolds” words in ad text that match the keywords you’re bidding on. The example below shows that synonyms of keywords are now appearing in boldface.

We’ve confirmed with Google that this is a new “feature,” and it also works with antonyms. So, for example, if the keyword is “GM,” and the words “General Motors” are included in the ad, then “General Motors” will appear in boldface.

I'll leave it to enterpriseing readers to figure out how to use this gem to make all of an ad's words appear in bold!

David Szetela is a contributing writer to Search Engine Land, and Founder and CEO of Clix Marketing, a firm that creates and manages paid search advertising campaigns on services like Google AdWords, Yahoo! Search Marketing, Microsoft adCenter and others.

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