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Jun. 4, 2007 at 12:33pm Eastern by Barry Schwartz
Search Results Getting Safer
The State of Search Engine Safety was released by Site Advisor today. In this report, we learned that search results are now safer then they were a year ago.
- 4% of the search results are link to risky sites, down from 5.0% reported last year.
- Sponsored results are 2.4 times more likely to have links to risky sites compared to the natural results. Today, 6.9% of sponsored results link to risky sites, down from 8.5% reported last year.
- AOL returns the safest results and Yahoo returns the most risky sites, by percentage.
- Ask.com has seen the largest increase safety than the other search engines, but Google, AOL have also seen an increase in safety. Yahoo and MSN have seen a decline in the safe sites they link to.
More coverage at Techmeme.
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By Barry Schwartz
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