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Jun. 21, 2007 at 8:16am Eastern by Barry Schwartz
Yahoo Search Ads Now Truncated To 70 Characters
As expected, Yahoo has confirmed that as of now, all Yahoo Search Marketing ad descriptions that are longer than 70 characters will be truncated to fit the new size requirement.
There still is an optional 190-character long description box, which may be used on some of Yahoo's distributing partner sites. So if you have not manually revised your ads to the 70-character limit, you may want to review your ads now.
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By Barry Schwartz
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It's quite interesting to find out what determined them to choose this amount (70) and why they did it. I, for one, doubt that 70 is more appropriate, but they surely know better than me. So we'll need to wait and see how it goes...