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Jun. 28, 2007 at 7:00pm Eastern by Barry Schwartz
Yahoo Search Marketing Adds New Keyword Tool & More Features To Panama
Yahoo will be launching new features within Panama today. The features include:
- An improved keyword selector tool giving you an estimate of the monthly searches.
- An easy way to move and copy keywords from one ad group to another. To do this, go to your ad group page and under the “Campaigns” tab, you should see a “Move” button that will enable this feature. This feature has been at the top of many advertisers' wish lists.
- A new "ad writing help guide," that will give you a method of previewing ads as they would appear in search results for your selected keywords.
More details should be posted at the Yahoo Search Marketing Blog shortly.
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By Barry Schwartz
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See Related Stories In: Search Marketing: Search Term Research, Yahoo: Search Ads
Reader Comments
I'd like to know when they'll have a negative keyword tool, a la Google. Their Advanced Match is pretty vague - I'd like to know what searches my ad is showing up on that I don't want it to show up on.
Is someone at Yahoo reading this stuff?
![[TypeKey Profile Page]](http://searchengineland.com/nav-commenters.gif)
This keyword selector tool giving you an estimate of the monthly searches, was neccesar from the begening, but i'm glad to hear that even now