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Jul. 5, 2007 at 9:17am Eastern by Greg Sterling
FAST Buys Recommendations Engine AgentArts
Enterprise search provider FAST Search & Transfer has acquired personalization platform and recommendations engine AgentArts. The technology will be folded into FAST's various enterprise search offerings, which include a range of site search and monetization options for online publishers. The company also has a mobile search partnership with InfoSpace.
FAST has positioned itself as a complete platform to help publishers of all stripes essentially compete with Google and avoid dependence on AdSense and other third-party contextual ad networks.
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By Greg Sterling
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See Related Stories In: Business Issues: Acquisitions & Investments, Search Ads: Behavioral Targeting, Search Ads: Contextual, Search Engines: Personalized Search Engines, Site & Enterprise Search
