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Jul. 17, 2007 at 8:27am Eastern by Elliance
Search Illustrated: Multi-Pronged SEM Tactics
What's the best way to optimize a web site? What best practices should be followed for a search advertising campaign?
There are no "absolute" answers to these and other questions that often arise when search marketers are explaining approaches and processes to clients. Multi-pronged tactics often work best, and they vary depending on the type of site and goals of a search marketing campaign, as today's Search Illustrated shows:
Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.
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By Elliance
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Now that's a nice graphic.
I market and provide my own SEO services and there is a comfort level with selling and executing projects from the perspective of only the CEO, Brand Manager, OR Facilities Manager. Yet, it is such a substantially more valuable project to me and the client if I include all three.
During the sales cycle, I have to remember to get input from others in the organization about their needs and include provisions for meeting those needs, as well, in the proposal. That way, I get larger projects and clients get more robust optimizations.