SearchCap: The Day In Search, July 23, 2007

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Jul. 23, 2007 at 3:54pm Eastern by Barry Schwartz

SearchCap: The Day In Search, July 23, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Personalized AdWords: Google Ads You See Influenced By Previous Searches
Personalized Google ads from Wiep clearly illustrates how Google is personalizing the ads on the search results based on your past search query. I covered at WebmasterWorld thread on this in the past, but the Wiep post has a clear example of this in action. Ben Murphy also shows examples...
Of Permanent Value: Archiving The Web
I love working for Ask.com as Director of Online Information Resources and also compiling and editing ResourceShelf and DocuTicker. Yes, it's a busy life but I'm very fortunate to do what I love and even get paid for it. The challenge, as least as I see it, is writing...
Search On Search: New Column From Search Engine Land
Our newest Search Engine Land column, Search On Search, launches today. Search On Search is a column written by employees of search engines. Columnists are free to discuss technical details of how their search engine works or write opinion pieces that may or may not reflect the official position...
Customer Surveys: A Powerful Link Building Tool
One of the most effective link building tools I use is a customer survey. Surveys are usually written from a customer service standpoint: companies want to know the opinions of the people who buy from them and crave feedback on how they're doing. Honorable intentions for sure but in...
Google Buys ImageAmerica, Mapping Feature War Continues
On Friday, the Google LatLong Blog announced the company had acquired ImageAmerica, "a company that builds high resolution cameras for the collection of aerial imagery." Google plans to use the capabilities in Google Maps and Earth. ImageAmerica provided some of the high-resolution post-Hurricane Katrina images (no longer available) in Google...
Are Search Engines Biased?
Search Engines and Favoritism from Google Operating System has put together a quick study comparing the top results from Google, Yahoo and Microsoft's search engines. The results showed that for 10 generic searches, the search engines (excluding Microsoft) tend to rank their own properties higher than their competitors. For example,...
Vote For The Next New Google Webmaster Central Feature
Matt Cutts of Google has invited people to vote on the next possible Google Webmaster Central feature. The available features on the poll include:...
Microsoft To Anonymize Log Data; Calls For Industry Standards Along With Ask.com
First Google, then Ask.com and now Microsoft have jumped onto the privacy protection train. Late yesterday, Microsoft announced that it was going to follow Google's lead and anonymize search log data after 18 months. In addition, it has partnered with Ask to call for an industry effort to develop privacy...
Local Shopping Site Krillion Expands Inventory
Krillion, a shopping engine that directs people to local stores, has launched its second category, televisions. The site went live in February of this year (with appliances), under the leadership of co-founder and CEO Joel Toledano, former Director of Business Development for Yahoo Search. While the Internet continues to rapidly...
Using Images For Local SEO
Google's recent deployment of Universal Search resulted in the inclusion of content drawn in from their other search verticals into the main web search results. As this integration trend continues, and as Google further expands upon the 200+ signals they use for ranking, it becomes increasingly important to diversify...
Microsoft Monday: Today's Google Free Alternative
As part of our Google Free Mondays series this month, today is the day to try Microsoft's Windows Live. Wait, wasn't it Google Free Fridays this month? Yes, but I changed it to Mondays. And why do we hate Google so much we're telling people not to use it? We...