SearchCap: The Day In Search, July 24, 2007

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Jul. 24, 2007 at 4:27pm Eastern by Danny Sullivan

SearchCap: The Day In Search, July 24, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

AOL To Acquire Behavioral Targeting Ad Network Tacoda
AOL this morning announced that it would be acquiring Tacoda, a behavioral targeting (BT) ad network and technology provider (which works with many newspaper publishers). AOL owns the largest online ad network, Advertising.com, and will be integrating BT capabilities into that property as well as others across its network. BT...
Google & Other Search Apps For The iPhone
It has been almost two weeks since I got my iPhone and I have been playing with it for a while now. I wanted to share with you the various cool search applications I use on my iPhone, including Google's AJAX iPhone search....
5 Tactics For Driving Traffic From StumbleUpon
StumbleUpon is a hot social discovery site that continues to rapidly increase in popularity. With the increase in popularity comes an increase in the potential traffic that it can drive to your sites. StumbleUpon has always been great at driving traffic and links, but lately I've started to notice...
Should Stronger Keywords Subsidize Weaker Keywords?
Some keywords perform great. Some keywords perform OK, and some keywords stink. Today I’d like to write about keyword portfolio economics, asking, “Does it ever make sense to use stronger keywords to subsidize weaker keywords?” My answer is “Yes—when done correctly.” Efficiently bidding a large keyword portfolio is not...
Search Illustrated: Google's Organic Crawl
Google has two crawlers, each with a different function, to assure that it's index of the web is both deep and up to date. Today's Search Illustrated shows the function of each of these content discovery utilities:...
YouTube Democratic Presidential Debate Airs On CNN
It's quite clear that then Internet and now online video have changed political marketing. Whether they have changed the nature of political discourse is another thing entirely. Indeed, people will be discussing whether last night's YouTube-CNN Democratic presidential debate was a watershed moment for American politics or simply a novel...
Superpages Adds Video To Local Search Site
Superpages becomes the second major local search destination to add video advertising after Citysearch did so recently (in partnership with TurnHere). Other local search and yellow pages sites with video include DexKnows (published by RH Donnelley), Smalltown, SavoyNewYork and MojoPages. And there are an increasing number of travel sites that...
SMX Local & Mobile Comes To Denver; Early-Bird Registration Expiring!
Search Engine Land's next Search Marketing Expo event is only about two months away -- SMX Local & Mobile, in Denver this October 1 & 2. As with our sold-out SMX Advanced show in June, this is a strictly limited capacity event! So sign-up now to ensure you can get...