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Jul. 25, 2007 at 11:58am Eastern by Greg Sterling
Report: Search Most Popular Online Marketing Strategy For Realtors
Real estate website and publisher Inman.com has put out a new report called The State of Real Estate Marketing. It's based on results from an online survey of US real estate professionals, which had a total of 770 respondents. The survey found that search engine marketing was the most popular category of online advertising.
Fifty-two percent of survey respondents said they planned to by search keywords "next year." SEO was popular too, with 42 percent responding that they planned to invest. Amounts budgeted for keyword advertising were from $0 to $5,000+ (on an annual basis).
According to the report:
Approximately 64% of respondents said they planned to spend at least some money on keyword advertising in the next year. Half of these keyword buyers identified themselves as real estate agents, 23% said they were real estate brokers and 11% were broker/agents. The others included some marketing consultants and mortgage brokers.
Almost 38% of respondents who planned to buy keywords had less than five years’ experience in real estate. Some 30% had 5-15 years’ experience and 28% had more than 15 years’ experience. Those figures suggest keyword buyers are slightly more likely to be newcomers to the business.
I have some additional information from the report on my blog.
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By Greg Sterling
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