SearchCap: The Day In Search, July 31, 2007

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Jul. 31, 2007 at 2:29pm Eastern by Barry Schwartz

SearchCap: The Day In Search, July 31, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

How To Create A Viral Facebook App
Back in May, Facebook launched a platform that allowed developers to tap into the Facebook hub itself. The Facebook Platform is a set of resources and tools that enables rapid development of applications for Facebook users. It's proven wildly popular, and companies are leveraging it to gain thousands if...
IAC Reports Q2 Earnings, Ask.com Revenue Down On A Per Query Basis
Ask.com's parent company, IAC, released their second quarter earnings statement today. Ask.com is bundled into the "Media & Advertising" category, which overall reported higher revenue than the previous year by 33%. However, Ask.com realized a "lower revenue per query since the launch" of Ask 3D in June. Why? Because the...
Microsoft Works To Be Ad Funded
Microsoft Works to become a free, ad-funded product from ZDNet reports that the next version of the Microsoft Works office suite is to be ad funded....
iCrossing Acquires Proxicom After $62 Million Funding
Internet marketer iCrossing acquires Va. firm from the Arizona Republic reports iCrossing has purchased Proxicom, a web development firm based in Virginia after getting $62 million last week. Janet at Marketing Pilgrim looks at the other firms they have recently acquired and speculates that iCrossing is on a value building...
Google, Yahoo, Microsoft: Year-To-Date PPC Report Card
As 2007 is now half over, it seems a good time to compare the performance of the Big Three search engines year-to-date. The punch line: Google reigns dominant, providing the lion's share of clicks, and Google clicks convert well. Microsoft offers strongly converting clicks at a lower-than-expected cost—good efficiency,...
Google Launches Campaign Optimizer For Automated AdWords Tips
The Inside AdWords Blog announced the launch of AdWords Campaign Optimizer. This is an automated AdWords tool that gives you tips on how to improve your campaign, in just minutes. When you run the tool, Google says it will "automatically analyze your budget, keywords, and landing page, and create a...
The Future Of Rich Media On Local Sites
If a picture is worth a thousand words, then a video may speak volumes. Yet despite the popularity of rich media elsewhere on the Internet, the use of photos and videos on local sites is in its infancy. And with earbuds sprouting across the human landscape delivering podcasts on...