Hitwise Launches 2008 Election Metrics Tracking

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Aug. 9, 2007 at 8:55am Eastern by Greg Sterling

Hitwise Launches 2008 Election Metrics Tracking

Hitwise has launched a new data center that will track a range of metrics associated with the upcoming 2008 US election. It will reportedly update those metrics every Tuesday. The categories that will be tracked include the top websites from both parties, top political search terms and the fastest moving political websites, among several others.

Beyond general interest and curiosity there's also a potential predictive value to this data, indicating through a show of collective intent who might be most likely to win primaries or the general election. However, one must also be cautious about drawing too many conclusions from the data by the same token.

Right now, here's the ranking of the "top presidential candidates 2008 websites," according to Hitwise:

Barak Obama has a 26.7 percent market share vs. Hillary Clinton's 15.9 percent share in the general field of political websites, while among democratic candidate websites only, he leads Clinton 40.6 percent to 24.2 percent. Yet the polls show something quite different, with Clinton leading Obama 43 percent to 22 percent according to an August 1 Wall Street Journal/NBC News poll.

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By Greg Sterling Permalink Jump To Comments See Related Stories In: Search & Society: General, Search Engines: Government Search Engines, Stats: Hitwise

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