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Aug. 17, 2007 at 8:33am Eastern by Barry Schwartz
Family Guy & Google Form Video Ad Distribution Deal
Google's AdSense to distribute videos from BusinessWeek reports that Google and the creators of "Family Guy" and Raven-Symone, star of the Disney Channel show "That's So Raven," have formed a deal to distribute their videos with ads from AdSense.
The TV programs will be distributed throughout the AdSense network and will contain ads either prior to the program or at the conclusion of the program. The ad formats will be both banner advertising and video ads.
Asif Satchu, co-chief executive of Media Rights Capital, said:
We feel this partnership answers the question of how best to reach viewers online, because the Web is fragmented into millions and millions of viewing destinations.
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By Barry Schwartz
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