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Aug. 20, 2007 at 9:25am Eastern by Barry Schwartz
What Influences Online Searches?
Results from a new iProspect survey, Offline Channel Influence on Online Search Behavior Study, found that offline channels prompt two-thirds of online searches.
Of those surveyed, 37% said a television ad encouraged them to conduct a search, 36% said word-of-mouth initiated a search, 30% said a print ad, 20% said a physical store's location and 17% said a radio ad.
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By Barry Schwartz
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