SearchCap: The Day In Search, August 20, 2007

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Aug. 20, 2007 at 8:33pm Eastern by Barry Schwartz

SearchCap: The Day In Search, August 20, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

SES San Jose Coverage Roundup - August 20, 2007
Below is a roundup of all the coverage I was able to find throughout the day of the SES San Jose conference. This coverage is for the first day of SES, taking place on August 20, 2007....
Yahoo Search Marketing To Add PayPal Funding, Ad Creation Tools & Quality Alerts
David Pann, the vice president, Marketplace Design & Matching, Yahoo, announced this morning at SES, several new features coming to Yahoo Search Marketing on August 28th. They include: Pay for your ads via PayPal. The ability to manage more ads, more quickly through an easier to use interface. New email...
Microsoft Content Ads To Open To All US Advertisers August 29
Microsoft just announced that ContentAds will be open to all US advertisers on August 29th. Advertisers who have not yet participated in the ContentAds program will automatically be opted into the network on that date. So if you do not want your ads to run on Microsoft's content network, which...
Yahoo Audio Search Adds Inline Previews
The Yahoo Search Blog announced they have added inline audio samples to their audio search feature. So now when you do a search on free bird, you can listen to a quick sample before clicking for more....
comScore Introduces Expanded U.S., Global Search Measurement And Methodology
The analytics firm is expanding its core search metrics product, qSearch, in a number of ways that the company says will make the measurement of search volumes and market share more accurate than it was previously. According to James Lamberti, SVP Search and Media at comScore, the expansion of the...
What Influences Online Searches?
iProspect conducted a survey on Offline Channel Influence on Online Search Behavior Study. In short, what influences a user to conduct an online search? The study found that offline channels prompt two-thirds of online search. 37% said a television ad encouraged them to conduct a search, 36% said word-of-mouth initiated...
Aggressively Seeking Links: How Much Is Too Much?
When it comes to link building, how much is too much? How fast is too fast? Neither of these questions would have been asked in 1997, because their was no such thing as too fast or too much. But it isn't 1997 anymore is it? And since link development...
The Good, The Bad, & The Incredible Usefulness Of User-Generated Content
Here’s a callout to the community! From all of us who operate locally focused sites, thanks are in order to the users who write reviews about local businesses such that others can make more informed decisions. User-generated reviews, as we have mentioned in past columns, are not a ‘silver...