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Aug. 21, 2007 at 9:44am Eastern by Barry Schwartz
Yahoo Buys Mobile Ad Content Company, Actionality
Yahoo! buys Actionality from Mobile Entertainment reports Yahoo has purchased Actionality, a company that specializes in creating ad-funded mobile content.
Actionality has technology that embeds games with ads at the point of download. Actionality is a Munich-based company with sales offices in Berlin and Hong Kong. There has been no official confirmation of the acquisition at this point.
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By Barry Schwartz
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