SearchCap: The Day In Search, August 28, 2007

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Aug. 28, 2007 at 4:13pm Eastern by Barry Schwartz

SearchCap: The Day In Search, August 28, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Cool New Yahoo! Search Marketing System Enhancements
Lately, I’ve had Yahoo! Search Marketing (Y!SM) on the brain. So, in this article, I’ve decided to outline some of the most recent enhancements to Y!SM’s new advertising platform. With the “Panama” interface, Y!SM has made it a priority to iterate and continually improve the Y!SM system (Yahoo! calls...
'Google For Government' Coming Soon?
The Washington Post blog The Trail reports on challenges with implementing the already enacted Federal Funding Accountability and Transparency Act. The Act, passed last year, is intended to provide much more information to "ordinary Americans" regarding federal funding and federally funded projects via a search interface (not Google specifically). According...
Which Social Media Sites Should You Target?
There are hundreds, if not thousands of social media sites. Because there are so many it can be difficult to figure out which ones to target. In an ideal world you would target them all but with limited time it's important to prioritize. If you are wondering which social...
Google Webmaster Tools Now Supports Non-English Domains
The Google Webmaster Central Blog announced that they now officially support adding non-English domain names to Google Webmaster Central. So if you have a domain that looks like http://北京大学.cn, you will be able to add it and very the site in Google Webmaster Tools. Now Google supports Internationalizing Domain Names...
CNN & Google Sign Multi-Year AdSense Deal
Google announced that CNN has partnered with them on a multi-year deal for displaying Google AdSense contextual ads on CNN.com. Under this deal, "Google will serve as the exclusive provider of auction-based text advertisements throughout CNN.com," according to the press release. AdSense is available to both large and small publishers....
Yahoo Asks Court To Dismiss Jailed Chinese Reporter Case
Yahoo to Court: Dismiss Torture Case from the New York Times blog reports that Yahoo is requesting that the court dismiss the lawsuit brought by jailed Chinese reporter. Chinese reporter Shi Tao was jailed and allegedly tortured by the Chinese government after Yahoo provided evidence against the reporter to the...
Six Simple Steps To Image Optimization
With the advent of Google Universal Search, Ask 3D and other "blended" search services, images will increasingly be appearing in search results. If you're not optimizing images on your web site, you're missing out on capturing some of this increasingly valuable real-estate. Not sure how to optimize images for...