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Sep. 3, 2007 at 3:04pm Eastern by Danny Sullivan
Google Victory In American Blinds Settlement Over Trademark-Triggered Search Ads
One of the oldest outstanding trademark-infringement lawsuits filed against Google over search ads -- that by American Blinds & Wallpaper -- has been settled in what I'd agree with legal analyst Eric Goldman in calling a stunning victory for Google. Google has to pay nothing and change nothing to see the case disappear.
Eric has posted the eight-page settlement here (PDF format). It provides that American Blinds will not seek to sue Google as long as it maintains its existing policy that bars trademarks from ad copy. Eric also notes that American Blinds previously has had to pay Google $15,000 over concerns about evidence discovery and destruction.
What about all those other cases over the years? See my freshly-minted post, Paid Search Ads & Trademarks: A Review Of Court Cases, Legal Disputes & Policies that fills you in.
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By Danny Sullivan
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