Search Month: August 2007 Search News, In Review

« SearchCap: The Day In Search, September 3, 2007 | Main | BT Formally Launches Small Business Search Marketing Product »

Sep. 3, 2007 at 8:48pm Eastern by Danny Sullivan

Search Month: August 2007 Search News, In Review

Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It's also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from August 2007, then a major story for various search topics along with other stories related to those topics since our last monthly newsletter through today.

=============================
Search Engine Land News
=============================

We're less than a month away from Search Engine Land's next Search Marketing Expo event, SMX Local & Mobile in Denver this October 1 & 2. The show covers the new opportunities that local and mobile search offer. Search Engine Land executive editor Chris Sherman, along with staff writer and Locals Only columnist Greg Sterling, have crafted a great agenda covering all aspects of both local and mobile search. Like our sold-out SMX Advanced show in June, this is a strictly limited capacity event! So sign-up now to ensure you can get in.

SMX Social Media also happens in next month, October 16 & 17 in New York. The show will cover the range of how social media sites such as Digg, del.icio.us, StumbleUpon, Facebook, MySpace, Yahoo Answers and others provide a growing and important way to reach consumers or an audience you're after. Del.icio.us founder Joshua Schachter and StumbleUpon founder Garrett Camp will keynote the event. Need more reasons? Check out our 9 Reasons to Attend SMX Social Media post. Sign-up by Sept. 7 to save on registration and secure a spot at this limited seating event!

Doing more forward planning? Here are additional SMX shows from Search Engine Land happening this year:

SMX Stockholm - Oct 31 - Nov 1
SMX Travel - Orlando, Nov 12-13
SMX London - Nov 15-16

Looking way ahead? SMX West will be our first three day show running Feb. 26-28, 2008. It will cover a wide-range of search marketing topics for marketers of all skill levels. It will be held in Silicon Valley, at the Santa Clara Convention Center in California.

=====================================
Top 10 Most Popular Stories: August 2007
=====================================

1) Google Universal Search Means Looking For Raccoons Is No Longer Family Friendly - A reader tipped me off to this. Search for raccoon, and Google Universal Search puts some pictures up at the top of the page: See it? Third one over? I didn't know a dog and a raccoon could, well...

===================

2) The Right Way To Fix Inaccurate Wikipedia Articles - Suppose your company, boss or political candidate discovers that their Wikipedia article is wrong, or has subtle inaccuracies that nonetheless paint them in an unfavorable light? Most people unfamiliar with how Wikipedia works consider only two solutions: edit the article or sit on their hands. Unfortunately, neither approach typically results in the optimal outcome: a factually accurate profile containing trustworthy information. Search marketers and reputation management professionals should know that there are legitimate ways to correct errors in Wikipedia. Knowing the right way to fix things is even more important now that Wikipedia results frequently appear in the top listings of Google search results. The good news is that Wikipedia actually offers a broad range of options for correcting inaccurate or negative entries, and even better, all are easy to use and take little time to implement.

===================

3) How To Win Friends And Influence People In Social News Networks - Still wondering why you submit an article on Digg or Reddit and it goes nowhere? The key, as with most things in life, is who you know. But as with links, clients or affiliates: you want quality over quantity. You want people who are active and have strong profiles. So how do you go about building your network? Here are eleven ways to get started.

===================

4) Twelve SEO Mistakes Most Bloggers Make - Since I'm speaking this week at Search Engine Strategies on the topic of SEO through Blogs and Feeds, it seems fitting that this issue of "100% Organic" be related to blog optimization. Even the top SEOs make mistakes with their blogs (and yes, I make some of them too). What are they? Here's my list:

===================

5) The Promise & Reality Of Mixing The Social Graph With Search Engines - I'm having a bad day. Aside from my desktop crashing, we get another spate of "let's blame SEO" to start my morning off. Robert Scoble uses that theme as a launching pad for a series of videos on how Facebook potentially could be a killer search engine -- regardless of the fact he seems to have no clue that "social graph" or social networking mixing has been tried and abandoned with search. Having watched his videos, which have sparked much discussion, I'll do some debunking, some educating for those who want more history of what's been done in the area, plus I'll swing around to that New York Times article today that ascribes super-ranking powers to SEO. Plus, I'll use the F-word along the way. I said it was a bad day.

===================

6) Want That Top Ad Position On Google? The Rules Are About To Change - In the upcoming weeks, Google will be releasing an updated algorithm to determine the ads that are displayed in the top ad spot, above the organic search results. The updated algorithm will continue to use the quality and cost-per-click (CPC) figure but will be slightly tweaked for that top ad position. Instead of using the actual CPC, Google will use the advertiser's maximum CPC in the overall equation. In addition, Google will be applying a stricter threshold on the quality component for the top ad positions.

===================

7) Search In The Year 2010 - If I ever had to build a search engine, or more precisely, the interface of a search engine, this would be the team I would want to bring together. When I came up with the idea of looking forward three years and speculating on what the search results page may look like in 2010, these are the names that immediately came to mind: Jakob Nielsen, the Web’s best-known usability guru; Marissa Mayer, Google’s VP of user experience and interface design; Michael Ferguson, one of the architects of Ask’s unique user experience; Larry Cornett, the VP of search experience at Yahoo!; Justin Osmer, Product Manager for Microsoft Live search; Chris Sherman, Executive Editor of Search Engine Land and always thoughtful industry observer; Greg Sterling, another industry analyst who always has interesting insights, particularly in the local and mobile world; Danny Sullivan, the Go To Guy of search.

===================

8) Top Ten Organic SEO Myths - SEO myths get crazier every year. Some are based partially in reality, and others have spread because it's often difficult to prove what particular SEO action caused a resulting search engine reaction. For example, you might make a change to something on a page of your site, and a few days later notice that your ranking in Google for a particular keyword phrase has changed. You might naturally assume that your page change is what caused the ranking change. But that's not necessarily so. There are numerous reasons why your ranking may have changed, and in many cases they actually have nothing to do with anything that you did.

===================

9) Google Sky: Search The Stars With Google Earth Sky - Google Earth has released a new version that allows you to look up at the sky and see the galaxy. The feature is described more here. The new feature will let you virtually look up at the sky, from any location and zoom in and fly around to other locations. The images come from Sloan Digital Sky Survey, the Palomar Observatory at the California Institute of Technology and the NASA-financed Hubble.

===================

10) Geolocation: Core To The Local Space And Key To Click-Fraud Detection - Geolocation is bandied about quite a bit when discussing aspects of online marketing with location-specific components, but many are blurry as to how it works and how it's being used, so I thought it'd be helpful to outline the basics of it, and to highlight some of the recent developments brought via the expansion of wifi and mobile device use that have improved its precision. With all the enthusiasm surrounding the use of geolocation tech, few people really speak to the questions of accuracy with the technology as well— a point that is odd, considering just how integral the technology is to the highly-publicized concerns surrounding the reliability of fraud detection in the paid search marketing industry.

===================
AOL
===================

AOL's Truveo Introduces New Video Search Site And Consumer Destination - AOL acquired video search engine Truveo in January 2006 and has used it primarily as a technology platform to power AOL video since that time. Simultaneously, the company has been supporting video search on third party sites. You could do video searches on Truveo.com but it wasn't really presented as a consumer destination – until now. See also:

===================
Ask.com: Bloglines
===================

Bloglines Beta To Challenge Google Reader - Bloglines released a new public beta of their popular web-based RSS reader. The new beta is optimized to run well in Internet Explorer 7 and Firefox. The new beta has several new features including a customizable start page with drag and drop AJAX functionality, three feed viewing options including a "Quick View," "3-Pane View," and a "Full View." New enhanced AJAX drag-and-drop makes feed management easy, plus a new “Unread System” that makes marking feed items clearer, quicker and easier.

===================
Ask.com: Marketing
===================

Building Ask's Traffic: It's The Toolbar, Stupid! - The New York Times reports that the real winner in growing Ask.com's search volume growth is their FunWebProducts division. The division launched a product named Zwinky.com that enables people to create avatars of themselves online. They then place these avatars throughout their social network pages. The thing is, the only way to do this is to download the FunWebProducts toolbar, which in turn has a large search box defaulting to Ask.com. See also:

===================
Ask.com: Searching
===================

Ask's Michael Ferguson: Optimize For Content Rich SERPs - This week kicks off the first of our guest writers on Just Behave. This week, I'm pleased to welcome Michael Ferguson from Ask.com. Michael is senior user experience analyst for Ask.com, looking at how people seek, acquire, and act on information. He informs product development with user context and design recommendations. Michael has analyzed search user behavior since 1995. See also:

Ask.com Adds Current Time Feature For Local Searches

===================
B2B
===================

B2B Engagement Matters: Seven Ways to Keep ‘Em Coming Back for More - Ah, summertime, and the living is easy. Time to crack open a cold one and watch the qualified visitors roll in. After all, if you read my last two articles, you’ve probably identified your audience, and have a plan for measuring the business impact of your traffic. Naturally, kicking back must be next on the list, right? Wrong. See also:

=====================
Business & Revenues
=====================

Accoona's IPO Backfires, Again - Accoona's expected $80.5 million IPO has failed due to their underwriter backing out. Maxim Group, their underwriter, backed out after completing an in-depth review of the company. See also:

=====================
China
=====================

Yahoo China & MSN China Sign Controversial "Self-Discipline Pact" With China - Yahoo China and MSN China have signed a pact with the Chinese government that "encourages" rather than requires bloggers to identify themselves to the companies with real names, contact details and for the companies to censor material. See also:

Yahoo Asks Court To Dismiss Jailed Chinese Reporter Case

===================
Conferences
===================

Goodbye Search Engine Strategies! - It's Search Engine Strategies San Jose next week. For Chris Sherman and I, it's our swan song. This is the last SES event that either of us will program, with our search marketing conference efforts going forward focused on our own Search Marketing Expo (SMX) events. Some history about how the SES show developed.

===================
Google: AdSense
===================

Google Tests New "Show More" & Related Words AdSense Units - Google AdSense has been busy testing new AdSense units this weekend, with two new formats spotted in the wild. See also:

CNN & Google Sign Multi-Year AdSense Deal

===================
Google: AdWords
===================

Google AdWords Top Ad Promotion Formula Now Live - The Inside AdWords blog just announced that the new top promotion algorithm is now live. Advertisers who want to take advantage of this can now begin to do so. See also:

=======================
Google: Business Issues
=======================

Google CFO George Reyes To Resign - Google CFO George Reyes has announced he is resigning from Google. Reyes, who joined Google in 2002 and before its IPO, is only the second major Google executive to leave Google. See also:

======================
Google: Maps & Local
======================

Google Maps Adds Embed Map Feature - Google Lat Long Blog has announced that you can now embed your Google Maps easily into your web pages. Just go to the map you like, click on "link to this page" at the top right corner of the map and select the code within the "Paste HTML to embed in website" box. See also:

======================
Google: Mobile
======================

Updated Gphone Timeline & Let A Hundred Google Phones Bloom - The Google Phone rumors continue, whipping up a frenzy that some type of announcement about the Gphone is coming within days. It'll be a phone! It'll be an operating system! It'll be bundled software! And everyone is showing various photos that no one has ever confirmed are pictures of an actual Gphone. Below, an updated timeline on all the Google Phone rumors we've had over the past few years, along with some perspective on why you are hearing so many conflicting things. Plus worry not, Apple fanboys, Google still loves the iPhone. See also:

=======================
Google: News Search
=======================

Google News Now Hosting Wire Stories & Promises Better Variety In Results - Today, Google News will begin offering articles from several major wire services and news agencies hosted on its own site, rather than sending readers away from Google. The move is part of licensing agreements that have been stuck over the past year. Google News is also promising better duplicate story detection, so that the original source of a news article should be more likely to get visitors and readers get a better experience by not stumbling over the same story hosted by different publications. See also:

===================
Google: SEO Issues
===================

Google Enhances Webmaster Central's Robots.txt Analysis Tool - The Google Webmaster Central Blog announced improvements they have made to the robots.txt analysis tool. The tool now recognizes all sitemap declarations and relative URLs. So now the tool will report the validity of all sitemaps URLs plus show data for relative URLs. In addition, Google has expanded the reporting to include data for not just the first problem encountered, like they did in the past. Now they also show all problems encountered, on multiple lines and itemized by line number. See also:

=======================
Google: Searching
=======================

An Insider's View Of Google Universal Search - Google's Universal Search was definitely a buzz generator at Search Engine Strategies in San Jose. Universal was tagged as probably the most significant development in search this year, and its effects are just starting to be felt throughout the industry, by both searchers and search marketers alike. It’s particularly timely that this week’s guest columnist is Google’s David Bailey, who heads the team working on Universal Search. Today, David shares the reasoning behind the team's work on Universal Search, along with some examples of how it works. See also:

=======================
Google: Video & YouTube
========================

YouTube Initiates Monetization Strategy With Transparent Video 'Overlays' - People have been speculating about how YouTube would eventually monetize video streams, as opposed to page views. The answer comes in the form of an innovative approach that involves almost transparent animated flash "overlays" that will appear on selected videos. It's an attempt to balance the competing demands of an unencumbered user experience with the effort to monetize the video streams themselves. See also:

======================
Google: Other
======================

Gpay: Google To Enable Payments On Mobile Devices Via SMS? - Friday, a Google patent application filing named Text message payment was posted at the US Patent & Trademark Office site. The patent described how "GPay" can be used to make payment via text messages. See also:

===================
In House
===================

When In House Should Work With Search Engine Marketing Agencies - While the ideal for in-house search marketing is to perform all tasks related to search marketing internally, the reality is that there are times when help is needed from outside sources. There are several reasons for this, but when it does happen, the prime motivator should be that the relationship between the company and the outside vendor be as beneficial as possible for everyone involved. Let's first look at why you may need to bring in an outside agency.

===================
Legal Issues
===================

Paid Search Ads & Trademarks: A Review Of Court Cases, Legal Disputes & Policies - Over the years, we've seen a number of lawsuits filed against search engines or between companies regarding ads that are linked to trademark terms. Below, a rundown on some of the more notable cases plus some background on the issues. See also:

===================
Link Building
===================

Link Building's Cult Of Reciprocity - A big part of my professional life is spent teaching and training corporate clients how to become self sufficient at in-house link building and content publicity. Those readers here who have heard me speak at conferences may remember how strongly I have stated my position that to be effective over the long term, you must take as much control as possible over your link building activities, because outsourcing 100% of your link building and content publicity will not work. Why? Because no third party will ever be able to devote the needed passion and hours and creativity to unearthing the best possible link building and publicity opportunities that are available for your specific site than... YOU. See also:

============================
Local Search & Maps
============================

Local Search Gaining, Driving Offline Transactions - Just two days after Yahoo released research that showed how the Internet is driving offline retail transactions in increasing numbers, ad agency TMP Directional Media conducted an online survey with comScore that showed a parallel phenomenon in the service sector. See also:

===================
Local SEM
===================

The Good, The Bad, & The Incredible Usefulness Of User-Generated Content - Here’s a callout to the community! From all of us who operate locally focused sites, thanks are in order to the users who write reviews about local businesses such that others can make more informed decisions. User-generated reviews, as we have mentioned in past columns, are not a ‘silver bullet’ that can build or sustain Web sites on their own. However, they sure can add relevant and useful content, as well as some entertaining anecdotes. Since we launched more than 100,000 sites in late June, I have had the chance to comb through many of the thousands of user reviews that have come in. It is enjoyable to step back from the day-to-day work we all do and take a look at what the community is capable of producing!

=========================
Microsoft: adCenter
=========================

Microsoft Content Ads To Open To All US Advertisers August 29 - Microsoft just announced that ContentAds will be open to all US advertisers on August 29th. Advertisers who have not yet participated in the ContentAds program will automatically be opted into the network on that date. See also:

Microsoft adCenter Labs Launches Ad Text Writer

=========================
Microsoft: Business Issues
=========================

Microsoft Completes aQuantive Acquisition, Creates 'Advertiser and Publisher Solutions' Group - Microsoft has officially completed the acquisition of aQuantive Inc., which includes agency Avenue A | Razorfish and the Atlas ad-serving platform. The acquisition was the largest in Microsoft's history, valued at roughly $6 billion. The company has also simultaneously created a new group that it's calling the "Advertiser and Publisher Solutions Group." See also:

=========================
Microsoft: Maps & Mobile
=========================

Virtual Earth Adds More 'Bird's Eye,' Satellite And 3-D Imagery - Gary Price points to a Microsoft Virtual Earth blog posting that reflects enhancements of low level orthogonal "Bird's Eye" photography within the U.S., as well as satellite mapping for a range of countries and locations outside the U.S. In addition there's also now more 3-D imagery and more 3-D cities in Virtual Earth. See also:

=========================
Microsoft: Searching
=========================

MSN Is Back! At Least As Button On Live.com - Just over a year ago, MSN seemed like the brand Microsoft wanted to deny ever existed. Almost like some embarrassing former leader of a country, the MSN name was excised or replaced in favor of the new Windows Live brand. But now MSN is back on Live.com, in the form of a new MSN button. See also:

Microsoft Launches Experimental Search Site Tafiti

=========================
Microsoft: SEO
=========================

Live Search Webmaster Portal: SEO Tools Coming From Microsoft - Later this year, Microsoft has announced that there will be a public beta of "Live Search Webmaster Portal," a collection of tools and information for site owners akin to the Google Webmaster Central and Yahoo Site Explorer offerings from those respective search engines. A private beta of these tools is about to begin.

===================
Mobile Search
===================

Segmenting Local Mobile Search: The Major Players & Mobile Search Types - Expectations of mobile search and local mobile search in particular are rising. As mobile ad networks form, mobile M&A activity heats up and the search engines pour greater attention and resources into their mobile offerings one could say we're on the cusp of a new mobile era. A look at the types of local mobile search services that have developed and players in each space. See also:

=======================
Paid Search & Contextual
=======================

Combat Click Fraud By Blocking Low Quality Traffic - Click fraud is a major concern to most advertisers. While advertisers should monitor their PPC activity and be aware of any possibilities of click fraud, there are several tools within Google AdWords and Yahoo Search Marketing accounts which can help to protect advertisers from potential click fraud. See also:

========================
Popularity & Relevancy
========================

Ask Jumps, Google Slips and Yahoo Leads American Customer Satisfaction Index for Search - For the first time, Yahoo has beaten Google in the annual University of Michigan American Customer Satisfaction Index (ACSI). The survey measures U.S. consumer satisfaction across a broad range of business and product categories including "e-business," which covers search. The survey asks a statistically representative sample of consumers to rate their experiences with portals and search engines according to a number of criteria, which produces an overall satisfaction score on a 100 point scale. See also:

========================
Privacy
========================

News.com Rates Search Engines On Privacy - How search engines rate on privacy has a report from News.com on how the various search engines rate on privacy. On August 6th, News.com sent eight questions to AOL, Ask.com, Google, Microsoft and Yahoo, based on their responses, News.com rated Ask.com the best in terms of being the most protective of privacy. See also:

===================
Searching
===================

Mahalo Follow: Toolbar Gives You Human-Powered Alternatives To Searching, Surfing - Mahalo Follow is a new toolbar that allows you to view Mahalo's human-powered search results next to the results from the major search engine of your choice or have them appear in response to pages you view on the web. Mahalo Launches With Human-Crafted Search Results from me in May explains more about the Mahalo service -- Jason Calacanis's challenge to Google and the other major search engines that human editors can craft better results than algorithms. But nearly two months after its launch, fair to say that the major search engines aren't shaking in their boots, as Mahalo has yet to gain any serious traction. Enter Mahalo Follow as a solution. Understanding that searchers just aren't going to give up their favorite search engines, Mahalo Follow is designed to complement regular results. See also:

========================
Search Marketing Industry
========================

IAB & DMA Launched UK's First Search Marketing Best Practices Charter - The IAB UK and DMA UK have released the UK's first code of conduct for search marketing firms. Companies that want to earn the IAB UK's accreditation must comply with 4 specific criteria.

===========================
Search Marketing Tactics
===========================

What Influences Online Searches? - Results from a new iProspect survey, Offline Channel Influence on Online Search Behavior Study, found that offline channels prompt two-thirds of online searches. Of those surveyed, 37% said a television ad encouraged them to conduct a search, 36% said word-of-mouth initiated a search, 30% said a print ad, 20% said a physical store's location and 17% said a radio ad. See also:

===========================
SEO / Natural / Unpaid Search
===========================

Over-optimization Is Like Being a Little Bit Pregnant - Here’s a quick test for you. Don’t worry, it’s only one question. True or false: Today’s SEO techniques could be tomorrow’s search engine spam with one turn of the algo crank. What do you think? Is what you do to optimize your site going to be considered search engine spam one day because of a change in the search engines’ magic formula? See also:

===================
Small Business
===================

The SEO of Everyday Pages - There's a kind of page that shows up on websites that I think of as everyday pages. These are commonly appearing pages that you might see on almost every website, such as the "contact" page, the "about us," the "terms of service" and the "privacy policy." These are pages that I see small business sites not taking advantage of enough. Often, these pages are sadly underutilized from a search engine optimization perspective, with such imaginative titles as "Contact", "About Us," "Terms of Service" and "Privacy Policy." I've also see "Glossary," "Directions," and "Frequently Asked Questions," or "FAQ." Considering that a page title is one of the most important elements of a page for SEO, chances are that these pages were overlooked as a possible entryway into those sites from search engines. See also:

===================
Social Media
===================

Which Social Media Sites Should You Target? - There are hundreds, if not thousands of social media sites. Because there are so many it can be difficult to figure out which ones to target. In an ideal world you would target them all but with limited time it's important to prioritize. If you are wondering which social sites to target, wonder no more because these 5 steps should answer your question. See also:

===================
Video & Image Search
===================

Six Simple Steps To Image Optimization - With the advent of Google Universal Search, Ask 3D and other "blended" search services, images will increasingly be appearing in search results. If you're not optimizing images on your web site, you're missing out on capturing some of this increasingly valuable real-estate. Not sure how to optimize images for search engines? Today's Search Illustrated shows you how to do it simply and quickly. See also:

===================
Wikipedia
===================

CalTech Student Releases Tool For Hunting Wikipedia Spin Jobs - Virgil Griffin, a Caltech graduate student, has released a Wikipedia Scanner search tool that identifies edits by corporate IP block. Just type in the name of a corporation to see what sort of anonymous Wikipedia edits have been coming from their network. As I write this, Diebold, Scientology, Dow, ExxonMobil and Disney are the top rated spin jobs. What does this mean for search marketing professionals? See also:

=======================
Yahoo: Business Issues
=======================

Yahoo Reorganizes, Schneider Now Sits Atop Sales & Marketing - The New York Times and PaidContent report on a new reorganization at Yahoo. Among the changes, Executive Vice President of Sales Greg Coleman will be leaving Yahoo early next year and Hilary Schneider has been promoted to EVP to lead a new group called "Global Partner Solutions," which is now responsible for sales, marketing and business development. David Karnstedt, SVP, North American Sales, who oversees the newly combined search and display ad efforts, will report to Schneider. See also:

===================
Yahoo: Local
===================

Yahoo Local Gets A Sophisticated Makeover - Yahoo is arguably the leader in local search, but others including Google, Microsoft and Yelp have been rapidly gaining. The search engine's venerable Local site was in need of a refresh, which it has now received. With a redesign partly inspired by the Yahoo OurCity sites in India, the new Yahoo Local features a bolder graphical look that pushes community content even more front and center. Maps are still featured, but not as a central metaphor or visual element and much more in a functional way.

=======================
Yahoo: Paid Search
=======================

Cool New Yahoo! Search Marketing System Enhancements - Lately, I’ve had Yahoo! Search Marketing (YSM) on the brain. So, in this article, I’ve decided to outline some of the most recent enhancements to YSM’s new advertising platform. See also:

===================
Yahoo: Searching
===================

Search & Serendipity: Finding More When You Know Less - Today, Just Behave welcomes the second of our guest columnists, Larry Cornett, Vice President of Search Experience at Yahoo. Where do you go to get your daily fix of fresh information? If you are like millions of other users out there, you hit sites like Digg, Delicious, Techmeme, or just open your favorite RSS reader. Or, you tap into your Stumbleupon toolbar to see what your fellow Stumblers have found interesting lately. Most people don't automatically think of search as a place for serendipitous exploration. Search is best when you have something specific in mind, right? See also:

===================
Yahoo: SEO
===================

Yahoo Site Explorer Adds Dynamic URL Rewriting Tool - The Yahoo Search Blog announced a new Site Explorer feature that enables webmasters to inform Yahoo about dynamic URLs that might be creating duplicate content issues or crawl barriers. The new feature is named "Dynamic URL Rewriting," and it allows webmasters to view potential duplicate content issues and have Yahoo rewrite those URLs at the index level. Yahoo allows you to define which URL is the primary, and the remaining URLs will be dynamically rewritten to that primary URL.

=======================
Yahoo: Other
=======================

Yahoo Takes Beta Label Off New Mail, Adds Features - Yahoo has taken the "beta" label off its new Yahoo Mail service. Here's an overview from the Yodel Anecdotal blog. Arguably the most interesting aspect of the new features is the capability of sending text messages to mobile phones from Yahoo Mail. See also:

=======================
Fun Stuff & Other Things
=======================

The Google Homepage And Global Warming - A number of people, including those that run the sites Blackle and Darkoogle, have argued in the recent past that Google should turn its homepage (and results background) from white to black to save energy. (Both of the above sites use the Google custom search engine). Here's some background on the controversy from US News. Google counters that black screens actually use more energy than white and they point to research that appears to confirm this. See also:

Like The Story? Vote For It On Yahoo Buzz!

Subscribe To Our Search Feed!

Share & Bookmark This Story!

By Danny Sullivan Permalink Jump To Comments See Related Stories In: Search Month

Reader Comments

Save the date for:
• SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
• SMX Sao Paolo - Brazil - (Aug. 7-8)
• SMX China - September 23 & 24
• SMX Stockholm - September 23 & 24
• SMX East - NYC - (Oct. 6-8) Registration is now open.
• SMX London - November 4 & 5