SearchCap: The Day In Search, September 10, 2007

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Sep. 10, 2007 at 6:05pm Eastern by Barry Schwartz

SearchCap: The Day In Search, September 10, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Local Search Week!
This week, we're focusing on local search here at Search Engine Land. Why? Local search, along with its close cousin mobile search, promises to be the next "big opportunity" for interactive marketers. The consensus prediction is for $8 billion in ad spending by 2010 targeted toward local searchers. It's also...
Ask City Adds Embed Map Feature
Gary Price reports that Ask City has added an embed map feature. Now it is easy to post a map or various local business directly on your web site. For example, let's say I want to meet up with a bunch of my friends at a local pizza shop. I...
EU Says Searches For Bomb Making Should Be Blocked
Web search for bomb recipes should be blocked: EU from Reuters reports Franco Frattini, European Union's Justice and Security Commissioner would like all terrorist aiding searches to be blocked. Specifically searches for bomb-making instructions or other searches that aid in terrorism, he would like blocked. Frattini is expected to deliver...
The Day The Links Died
As hard as we work to attract, build and encourage new links to our content, many of us (like me) make silly mistakes that are often overlooked. In August of 1997 I wrote an article that compared and contrasted several press release distribution services. It was titled E-mail Press...
Search Diary: Searching For Climbing Holds
As readers of my personal blog know, I've been building a tree house over the summer for my kids. It's about to come out of beta, with me needing to add some climbing holds to one of the outer walls to largely finish it off. That means ordering some, and...
Google Office Gains New Enterprise Credibility
Capgemini Backs Google's Software Push from the Associated Press covers how Paris-based tech and business consultancy CapGemini is going to start recommending and installing Google Apps on enterprise desktops, a move viewed as a big boost for Google's "office" application aspirations. CapGemini also works with Microsoft and IBM and "influences...
Australian Watchdog Has Day In Court Over Google "Selling Top Spot"
Google's 'top spot for sale' from News.com reports the Australian Competition and Consumer Commission (ACCC) has had their day in court against Google. We reported earlier that Australian Watchdog Sues Google Over Deceptive Search Ads. ACCC wanted the hearing to be moved to a different jurisdiction. Justice Allsop heard ACCC's...
Microsoft Launches Windows Live Translator
The LiveSide blog points to a blog post which shows Microsoft has launched Windows Live Translator Beta. You can translate from English to German, Dutch, French, Spanish, Portuguese, Italian, Korean, Chinese, Japanese, and Russian. It supports up to 500 characters and uses Systran, but can override the Systran source with...
Google Jet Lands In NASA's Moffett Field
Valleywag reported that the Google Jet was spotted on the tarmac of Moffett Federal Airfield, owned and operated by NASA. Moffett Airfield is a very convenient location for Page and Sergey to land at, since it is the closest runway to Google's headquarters. Can we expect Google to land the...
Usage Data May Be Your Site’s Most Valuable Asset
Some will proclaim that the most valuable asset for their web site is their: technology, merchandise, content, service, (fill in the blank), because without it, there is no there there. But the answer may actually be usage metrics. Without metrics, your stuff is there, but you are in the...
Microsoft adCenter Offers Appealing Upgrade
Microsoft upgraded the adCenter user interface early Saturday morning. Within each ad group, the Keywords tab now shows complete statistics and provides editable boxes so the user can change bids on that same screen. In previous versions of adCenter the keyword statistics were presented on one page, and editing happened...
WSJ: After Considering It, Yahoo Declines To Outsource Paid Search Business To Google
According to an article in the Wall Street Journal today, discussing the "no sacred cows" pledge by Yahoo CEO Jerry Yang, the company actively considered -- and decided against -- what some institutional shareholders are calling for: outsourcing its paid search advertising business to Google (or Microsoft)....