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Sep. 14, 2007 at 10:47am Eastern by Danny Sullivan
Google Is 10 Years Old? Finding The Real Google Birthday
The AFP has clearly been waiting for September 15, so it could trot out today's "Google is 10 years old" story. But the company itself doesn't count tomorrow as its 10th birthday. In fact, knowing exactly when Google's birthday is depends on your point of view. Some milestones to consider below, which make Google as old as 12 and as young as 9. Plus, more special Google birthday logos.
Google The 12 Year Old
January 1996
This is when Google cofounders Larry Page and Sergey Brin started working on BackRub, what later become Google. Use this month, and Google is 12 years old.
Google The 10 Year Old
Sept. 15, 1997
This is when, as the AFP reports, Google registered google.com.
Google The 9 Year Old
Sept. 7, 1998
This is when Google may have officially incorporated.
Google The 9 Year Old
Sept. 27, 1998 (Current Official Date)
Back in 2005, Google declared that Sept. 27 was its birthday. But wait -- what happened with that Sept. 7 date? Well, in 2005, Yahoo came along and freaked Google out by announcing an index that was larger than Google's. It had been ages since anyone did that. Quite a debate ensued, and I did a long write-up about it then.
Things got resolved by Google doing some PR. They announced that for their "birthday," they'd gotten bigger -- but were also dropping the count of pages from the home page, which helped (thankfully) defuse the size wars that often meant nothing about search quality.
It's Their Party, They'll Party When They Want To!
So there you have it -- Google's birthday is whenever it wants to be. Indeed, back in 2006, the When is Google's birthday? page in Google help was changed to say:
Google opened its doors in September 1998. The exact date when we celebrate our birthday has moved around over the years, depending on when people feel like having cake. For more on Google's history: http://www.google.com/corporate/history.html
Previously, it had said:
Google's official birthday is September 7, 1998. If Google were a person, it would have started elementary school late last summer (around August 19), and today it would have just finished the first grade. In other words, we're just getting started. To discover more about Google's history, please visit http://www.google.com/intl/en/corporate/history.html. To learn about our mission, please see http://www.google.com/intl/en/corporate/index.html
Google Birthday Logos
How about those special birthday logos? Google's been putting them up consistently since 2002. The first year, it happened on September 27, then shifted to September 7, then back to September 27 from 2005 onward. I'd expect to see a special ninth birthday logo showing up on the 27th of this month.
4th Birthday: 2002
Celebrated on September 27th, 2002.
5th Birthday: 2003
Celebrated on September 7th, 2003.
6th Birthday: 2004
Celebrated on September 7th, 2004.
7th Birthday: 2005
Celebrated on September 27th, 2005.
8th Birthday: 2006
Celebrated on September 27th, 2006.
Postscript: Google Birthday Logo: Nine Years Old covers how, as predicted, Google put up a special nine years old logo. Here it is:
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By Danny Sullivan
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