« Google Launches Presentations App & Ranames "Docs & Spreadsheets" To "Google Docs" | Main | A Power Tool For Social Media Submitters »
Sep. 18, 2007 at 1:48am Eastern by Greg Sterling
Google Formally Introduces AdSense For Mobile
After a period of beta testing, Google is rolling out AdSense For Mobile in 13 countries: US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan. Much like AdSense on the desktop, it's aimed at publishers and site owners and intended to extend Google ad penetration farther into the mobile Internet.
There was an interesting comment in Miguel Helft's New York Times article on the program:
Dilip Venkatachari, product management director for AdSense, said the ads would provide a new source of revenue for publishers and could encourage more online sites to create mobile-focused Web sites.
The idea here is that available monetization will encourage mobile friendly site development. There are a number of other mobile ad networks (with more on the way), including Third Screen Media (owned by AOL), Medio's MobileNow network, Yahoo Mobile Ad Network, Ad Mob, Enpocket (bought today by Nokia), among a few others.
Google recently made the decision to push most of its AdWords advertisers into mobile search (absent an opt-out).
|
Like The Story? Vote For It On Yahoo Buzz!
Send me the monthly search newsletter too! (Learn more about our newsletters and feeds) |
Subscribe To Our Search Feed!         
|
| Share & Bookmark This Story! |
By Greg Sterling
Permalink
Jump To Comments
See Related Stories In: Google: AdSense, Google: Mobile
